Tailored Product Planning: Porsche Needs to Build a 718 R
Over the weekend, a close friend phoned me up, informing me he’d picked up a 718 Cayman RS....
2025
Year: 2025
Market Find: Blue on Blue Ferrari 812 GTS
Seems like tone on tone is the new black right now, and this Blue America over Blue Sterling leather Ferrari 812 GTS certainly qualifies. In addition to all the blue, this Atelier New York build also includes Blu Sterling steering wheel and upper dashboard, special internal glossy blue carbon fiber, red seat belts and Bianco 2000 stitching. There are also some elements on Rosso Ferrari leather such as center console, lower dashboard and door panels.
Maserati Meets Giorgetti: Inspired Collaboration Comes to Life at Milan Design Week 2025
The Trident’s automotive excellence meets Giorgetti’s design elegance in a partnership celebrating Italian know-how and the pursuit of innovation with an interior collection and a Fuoriserie bespoke car.
Market Find: 2022 BMW Individual British Racing Green M3 Competition
Will·
If you're looking to have your Tailored Driver featured as a Market Find, a sure-fire way to do so is to paint it some variant of Green, and pair that with either Tan or Brown seats. British Racing is this Tailored Driver's shade of green, and Tarfuto it's Brown- never has a more safe bet been placed.
Market Find: 2017 Audi exclusive Glacier White Matte Effect RS 7 Performance
Will·
It (almost) never fails. Tailored Driver finds something, tells you how rare or uncommon it is, and within days, another one surfaces. Egg's on our faces, right? With this one- not so much. A first-generation RS 7 with the Performance package and incredibly sought-after Akrapovic Titanium exhaust that was a factory option, this example is perhaps an even more interesting proposition than the last.
EU Market Find: Rare Spec 1994 BMW 850 CSi MT6 in the Netherlands
Though Laguna Green Metallic was a standard color (in Europe at least) on the E31 BMW 8-Series, we’re going to give this car a pass because it’s decently rare and also because it’s an excellent spec.
Market Find: New 2025 Audi exclusive Q7 in Goodwood Green at Audi Flemington
Goodwood Green has a robust heritage at Audi, having been a handsome darker green offered in any number of models over the years. Today, it’s a popular choice from the Audi exclusive color palette. The Q7 you see here that’s part of Audi Flemington’s new car inventory sports this color as part of an additional Audi exclusive option.
Market Find: 2024 Porsche 911 GT3 RS in Ice Grey Metallic
When it comes to the Porsche 911 GT3 RS, Ice Grey Metallic was a launch color that’s deemed a Special Color in the order books and one for which you’d pay a premium. Does that make it tailored? Well, we’d say that’s borderline but we’ll let it pass on a car as rare as the GT3 RS and in such a well-executed factory specification.
Market Find: Audi exclusive Glacier White Matte Effect RS 7 sportback
Will·
Believe it or not, Audi exclusive currently offers no less than 8 different matte effect color options- Florett and Dew Silver, Daytona and Nardo Grey, Ascari Blue, Sonoma and District Green, and the Glacier White you see here. Seeing as the prospect is perhaps more tempting than the reality, we can understand why these 8 are rarely come to our attention in market, so when one finally does it makes the listing all the more noteworthy.
Market Find: Porsche Paint to Sample Turquoise 911 3.2 Cabriolet
Will·
"Probably the only one" says the description of this Tailored Driver, and if that is indeed the case, shame on the well-to-do of the late 80's. Porsche's Paint to Sample Turquoise is seldom seen, another shame which we can only chalk up to a lack of awareness.