Market Find: 2023 BMW Individual Fire Orange III M4 Competition

will-barber
Will January 7, 2025
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What: 2023 BMW M4 Competition
Color: BMW Individual Fire Orange III (fuerorangeiii; non-metallic uni; P7E; BMW)
VIN: WBS43AZ04PCM81308
Mileage: 6,829 miles
Price at Time of this Writing: $84,900
CarFax: N/A
Window Sticker: N/A
Location: Sam Lehman Jeep, Champaign, IL
Dealer listing: Link

Why we love it:

BMW’s Fire Orange made quite the impact when it was applied to the North American market-specific M3 Lime Rock Edition and RoW-only M3 GTS during the E9X generation, as it was just as in-your-face as the four-liter V8 shoved between it’s front fenders. In the time since, Fire Orange has had a few iterations (now on its third) and take rate seems to be somewhat slim. I suppose we can’t really blame potential buyers for not selecting P7E as their BMW Individual (option code 490) hue of choice when Tailoring a nearly $100,000 M3 or M4, but we have to assume quite a few give it some real thought. With that, we say be bold, enjoy someone else’s depreciation, and take the plunge.

Categories: Market Finds
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