Audi exclusive Design Package for New S5 American-Spec

In Europe, Audi has been making Audi exclusive design packages for a while now. Now it appears, beginning with the new S5 (B10), they’re making this sort of package available in the United States as well.

What’s an Audi exclusive design package? The formula is basically this: the Audi design department goes through the deeper Audi exclusive catalogue and creates a more tailored specification considered by the very talented staff that designed the car itself. Prepackaged and sold as a stand alone option, it is theoretically more affordable than ordering such a unique interior from them on your own.

That said, the additional price isn’t nothing. The Audi exclusive design package will add another $7,500 to the price of the car. Also, it’s only available if you go for a Prestige package (i.e. highest specification) S5. With those two items (Prestige + Audi exclusive design package) the MSRP is $78,845.

Check out the Audi exclusive design package in the U.S. configurator tool HERE.

Incidentally, the U.S. configurator tool doesn’t seem to have a specific description, so we took the liberty of checking the German configurator with the same interior pictured. We’re going to go ahead and include that description here. That said, please be aware that there are frequently market differences between U.S. and German models, so we’re including this more as a reference on the color and trim, but not as literally exact. If you’re interested in the Audi exclusive design package and have specific questions, ask your dealer for more information.

• Sports seats plus (front) with manually extendable thigh support, visually integrated headrests, pronounced seat side bolsters for good lateral support when cornering, and a decorative trim panel in the backrest head with an illuminated S emblem.
• Audi exclusive seat color customization: Seats in a perforated leather combination with diamond-pattern quilting, Jet Gray/Black seat color, Ocean Blue surround and Ocean Blue contrasting stitching on the seat, Black seat backs. Rear seat bench color-coordinated in Jet Gray/Black and Ocean Blue with contrasting stitching in Ocean Blue, center seat cushion in black, ventilated seat center panels on the front seats and non-ventilated seat center panels on both rear seats in perforated leather
• Audi exclusive emblem in the door trim inserts
• Electrically adjustable front seats with electric adjustment of seat height, fore/aft position, seat and backrest angle, as well as manual adjustment of the thigh support and pneumatic adjustment of the backrest bolsters
• Seat heating in the front with heated seat and backrest center panels and seat side bolsters of the front seats, individually adjustable in 3 stages for the driver and front passenger side via the climate control line in the MMI touch display
• Seat ventilation/massage seat(s) in the front with active seat ventilation of the seat and backrest center panels on the driver and front passenger seats
• Pneumatically adjustable lumbar support with massage function for the front seats
• Audi exclusive center armrest color customization: Comfort center armrest in the front in Dinamica microfiber* in Jet Gray with Contrasting stitching in ocean blue, with continuous height adjustment from 5 to 20° or fully hinged, including memory function.
• Color customization for Audi exclusive interior elements: Decor on the instrument panel, doors, and door armrests in Dinamica* microfiber jet gray, with contrasting stitching in ocean blue on the door armrests.
• Color customization for Audi exclusive interior elements: Black instrument panel upper section and door sill with contrasting stitching in ocean blue, and center console trim (knee pads) in Dinamica* microfiber jet gray with contrasting stitching in ocean blue.
• High-gloss black accent surfaces and control buttons for center console elements.
• Audi exclusive steering wheel with contrasting stitching: 3-spoke leather-covered sport steering wheel, flattened at the top and bottom, with multifunction controls and shift paddles, chrome-look appliqué, S emblem, perforated leather steering wheel grips with contrasting stitching in ocean blue.
• Stainless steel pedals and footrest.
• Sill guards with aluminum inserts. Front, illuminated, S lettering
• Headliner fabric in black
• Audi exclusive floor mats: Black floor mats, piping in Ocean Blue, and piping and contrasting stitching in Jet Gray
• Matt brushed aluminum inlays with anthracite linear embossing for the front door panels and side center console trim
• Ambient Lighting Package Plus: The Ambient Lighting Package Plus bathes the interior in atmospheric, colorful light. Predefined color profiles are available for customization. An interactive and customized color profile can also be activated.