When we speak of the factory tailors, we refer to the programs, businesses and divisions of major automotive manufacturers that cater to the tailoring of automobiles. Below is a definitive list. If you know of a program you don’t see in this list, drop us a note and we’ll add it.
Q by Aston Martin – Q by Aston Martin revolutionises car configuration. The ultimate expression of individuality. An opportunity to work with a dedicated team of designers and engineers, to realise your perfect Aston Martin. Their challenge to you. To challenge the perception of the possible. Push the boundaries of luxury car personalisation. Access extended ranges of colours, trims, materials and finishes. Create a unique Aston Martin that’s more than a car. Create an Aston Martin that’s a piece of automotive art.
Aston Martin Links: Q by Aston Martin, Q New York
Audi exclusive – The Audi exclusive vision: To translate Audi customers’ customization concepts into attractive personal offers and provide them with a unique experience. This extends to new digital solutions, such as the “Audi exclusive Customizer,” a 3D visualization tool that customers can use to design their cars in thousands of individual combinations to create their own personal special edition.
Audi Links: Audi exclusive Deutschland, Audi exclusive Studio, Audi exclusive USA
Mulliner – Bentley’s coachbuilding artisans can bring your perfect car to life. With Mulliner, the possibilities are endless. With roots that can be traced back to before the birth of the motor car, Mulliner operates today as Bentley’s personal commissioning division. From special features and finishes to entirely new coachbuilt vehicles, the Mulliner name continues to represent the ultimate in Bentley luxury.
Curated by Mulliner – An exclusive selection of colours, materials and features curated by our artisans. The ‘By Mulliner’ features enable customers to personalise any Bentley to make it their own.
Mulliner Bespoke – Mulliner offers the ability for customers to commission their own vehicle directly with our Mulliner design team. A unique personalised experience is available unlocking access to even more colours, materials and features. A visit to the Bentley Factory in Crewe, UK either virtually or in person is highly recommended.
Mulliner Coachbuilt – The ultimate in personal commissioning, from one of one ultra exclusive limited series vehicles. The Mulliner Coachbuilt team of designers, engineers and artisans can bring your dreams to life.
Bentley Links: Bentley Mulliner
BMW Individual – Celebrate originality, break convention, and seek perfection in your luxury performance vehicle. BMW Individual places a century of heritage in your hands – so you can transform your inspiration into reality.
BMW Links: BMW Individual, BMW Individual USA
In those early days, owners had huge freedom of choice in terms of the fabrics, leathers, woods, colours and finishes of their cars, resulting in genuinely one-off creations tailored minutely to their individual desires and tastes. Nowadays Ferrari offers its customers a range of programmes that enable every last detail of their car to be tailored according to personal taste, using the Configurator tool first and foremost, before selecting one of Ferrari’s special customisation programmes to meet their requirements.
Atelier Ferrari – The Atelier Ferrari is a special studio to which all of our clients may come to make their Ferraris even more unique and moulded to their personal tastes. Designed to ensure the client feels absolutely the centre of attention, the Atelier is a truly exclusive, sophisticated space where our guests can create their very own bespoke car with the assistance of a team of experts.
Ferrari Tailor Made – Three collections are available as a starting point for the Tailor Made Programme, and each is closely connected to Ferrari’s DNA. These collections – Scuderia, Classica and Inedita – reflect the sporting soul, the heritage and the innovation of the brand respectively. Ferrari customers can then take inspiration from one or more of these collections, adapting the various elements according to their tastes. Customers are given maximum freedom of choice with regard to the combinations they use, enabling an unprecedented level of exclusivity to be achieved, with a range of new solutions and innovative materials to choose from – the result of continuous experimentation and the influence of new trends from outside the automotive industry.
Special Projects – The Special Projects programme is aimed at creating unique Ferraris (the so-called “One-Offs”) characterised by an exclusive design crafted to the requirements of the client, who thus becomes the owner of a one-of-a-kind model. Each project originates from an idea put forward by the client and is developed hand-in-glove with a team of designers from Ferrari’s Styling Centre. Once the car’s proportion and forms have been defined, detailed design blueprints and a styling buck are produced before the manufacturing process for the new One-Off begins. The entire process takes around two years on average, during which time the client is closely involved in assessing the design and verification phases. The result? A unique Ferrari sporting the Prancing Horse logo and engineered to the same standards of excellence that characterise all of Maranello’s cars.
Ferrari Link: Ferrari Personalization Programme
Special Vehicle Operations – Jaguar Land Rover Special Vehicle Operations delivers world class products and services to the most demanding customers world‑wide, including SV products. SV enhances the desirability of Jaguar and Land Rover vehicles to create ‘the best of the best’ vehicles by amplifying key characteristics including performance and luxury.
In addition to SV products, Special Vehicle Operations produces Commercial versions of Land Rover products, the armoured Range Rover Sentinel, Jaguar and Land Rover Accessories, as well as operating Jaguar Land Rover Classic and all‑terrain specialist Bowler.
Jaguar Link: Jaguar USA Special Vehicle Operations
Ad Personam – The Ad Personam customisation program gives customers the chance to create their own personal Lamborghini, making it extra special and meeting any wish. There is an infinity of possible combinations, from the colours to the materials: from the logo on the seat that may be hand stitched instead of branded, to the initials stitched inside the vehicle’s interior, or even a custom colour, all meeting the company’s exacting standards of quality. Or the possibility to choose from various types of materials, from luxurious Lambo Vintage semi aniline leathers embellished with other effects and developed together with leading Italian experts, or the innovative Forged Composite material in carbon fiber.
Lamborghini Link: Lamborghini Customization
Special Vehicle Operations – Jaguar Land Rover Special Vehicle Operations delivers world class products and services to the most demanding customers world‑wide, including SV products. SV enhances the desirability of Jaguar and Land Rover vehicles to create ‘the best of the best’ vehicles by amplifying key characteristics including performance and luxury.
Land Rover Link: Land Rover USA Special Vehicle Operations
Fuoriserie: Your creative license, set free with Fuoriserie. Let your imagination soar. Craft a Maserati that is expressly yours. Fuoriserie is the distinctive Maserati personalization program that allows you to create one-of-a-kind Maserati cars, styled by you.
Maserati Link: Fuoriserie
MANUFAKTUR: MANUFAKTUR gives you access to a range of custom, personalized elements to reflect your own personal style. Choose from historic tones and colors or head-turning modern matte and satin finishes. Interior appointments like bespoke leathers and custom upholstery combined with wood or piano lacquer trim ensure a first-class cabin experience like no other. With MANUFAKTUR, every detail is handcrafted to your exact specifications.
Mercedes-Benz Links: MANUFAKTUR, MANUFAKTUR USA
McLaren Special Operations (MSO): At MSO, the limits are set only by imagination. From a one-off finish, material or colour that reflects your individuality. To crafting a unique car that breaks the boundaries of conventional personalisation.
McLaren Links: McLaren Special Operations, McLaren Special Operations USA
Porsche Exclusiv Manufaktur – A sports car as individual as your own fingerprint, as unmistakable as your own lifestyle: in an interplay of craftsmanship and attention to detail, Porsche Exclusive Manufaktur creates extremely personal customer vehicles. Highly qualified employees with decades of expertise devote their full attention to every detail and enhance it through hand craftsmanship. The experts can draw on a wide range of visual and technical customization options for the exterior and interior. The highest standards are fulfilled with respect to material and finishing.
Alongside the individual customer vehicles, Porsche Exclusive Manufaktur also produces limited small series and editions. Here, high-quality materials are combined with modern production technologies to create a harmonious overall concept. Porsche dealers provide advice on the range and possibilities offered by Porsche Exclusive Manufaktur as the first point of contact alongside the online Car Configurator. Around 100 Exclusive Manufaktur partners are available to customers all over the world to help fulfill particularly individual wishes. These are Porsche dealers that are specially equipped and trained to provide advice on the Exclusive Manufaktur product range. In addition, advice is available for all models at the heart of the brand in Stuttgart-Zuffenhausen, in cooperation with the Porsche dealer and on the basis of a commission number. The main plant specializes in individual paint finishes: Werk 1 has the largest collection of Porsche color samples and sample vehicles painted in Paint to Sample.
Paint to Sample – Individualization is at the core of Porsche. Customers have been making special requests to personalize their cars since our earliest model, the 356,” said Kjell Gruner, President and CEO of Porsche Cars North America. “Paint to Sample is integral in satisfying that demand. With this offering, we bring many historic colors back to life and expand the catalog to a total of more than 160 choices.
Sonderwunsch – You dream it. They build it. The Porsche Sonderwunsch (special request) arm of the Porsche Exclusive Manufaktur and Porsche Classic departments take personalisation to the highest level. Almost anything is possible when it comes to creating a custom Porsche
Porsche Links: Porsche Exclusiv Manufaktur, Porsche Exclusiv Manufaktur Worldwide, Paint to Sample, Sonderwunsch, Sonderwunsch Worldwide
Rolls Royce Bespoke – A Rolls-Royce is more than a motor car. It is a work of art, hand-made to order exclusively for you, by our team of highly skilled craftspeople and designers. Whatever you imagine your ideal motor car to be, bring your unique vision to life with Rolls-Royce Bespoke.
Learn more about the range of bespoke services and options available to you, or contact Rolls-Royce specialists to discuss how they can realise your individual vision.
Spektrum – Volkswagen of America offered the Volkswagen Spektrum Program for the 2019 Golf R. The program allowed customers to choose from 40 custom order colors—in addition to the five standard colors—ranging from Nogaro Blue Pearl and Violet Touch Metallic, to Caribbean Green and Copper Orange Metallic. These options made the Golf R stand out, from the highway to the driveway, while also highlighting the owners’ personality.
Volkswagen Link: Volkswagen