Aston Martin Commences Use of New Royal Warrant by Appointment to His Majesty The King

• Aston Martin’s proud association with the Royal Family continues with granting of a new Royal Warrant
• King Charles III’s new Royal Arms now applied to Aston Martin’s branding, representing the first time the marque has served by appointment to the British sovereign

[source: Aston Martin]

Gaydon, England – For the first time in the marque’s rich 112-year history, Aston Martin’s iconic wings will proudly sit beside the royal Coat of Arms of the British sovereign, having been awarded a Royal Warrant by Appointment to His Majesty The King.

“Our appointment by His Majesty represents a truly proud and historic moment for Aston Martin, reinforcing the longstanding and esteemed relationship we hold with the Royal Family,” said Adrian Hallmark, CEO of Aston Martin.

“Displayed with pride across our branding, the Royal Warrant is a testament to the dedication of our employees and our unwavering commitment to the values of British design, craftsmanship, and engineering excellence. Principles that His Majesty has steadfastly championed.”

Whilst official confirmation of the new Royal Warrant came in May 2024, only now has Aston Martin formally applied the prestigious Royal Arms to its branding, following release of the new Royal Coat of Arms of King Charles III by the College of Arms. Founded in 1484 the College of Arms is responsible for creating and maintaining official registers of coats of arms and pedigrees. The heralds who make up the College are members of the Royal Household, and act under Crown authority.

The granting of a new Royal Warrant follows Aston Martin being honoured for innovation with the King’s Award for Enterprise in 2024. It continues Aston Martin Lagonda’s eight-decade long history with the Royal Family, dating back to 1954, when Prince Philip, Duke of Edinburgh, took delivery of a three-litre Lagonda. The following year, Queen Elizabeth II’s cousin, the Duke of Kent, acquired a DB2/4 from the Aston Martin team that had won the 1955 Monte Carlo rally. But it is The King’s beloved DB6 Mk2 Volante that has remained an icon of the Royal Family’s long association with the marque and Aston Martin’s hand built British sports cars.

The King has been a member of the Aston Martin Owners Club since 1973, with Aston Martin holding a Royal Warrant as a Motor Car Manufacturer and Repairer to His Royal Highness The Prince of Wales since 1982 and now carries the arms of the sovereign for the first time.

In more recent times, the DB6 Mk2 Volante took centre stage of the wedding of the current Prince and Princess of Wales in 2011, with the sight of the Royal Couple departing down The Mall in an Aston Martin thrilling thousands of cheering onlookers. And in 2020, as Prince of Wales, His Majesty officially opened Aston Martin’s new state of the art DBX SUV manufacturing facility in St Athan, Wales, a move that saw manufacturing commence of the first production car built in the country for more than 50 years.

In 2022, the same car provided a grand entrance for The King and Queen to the Opening Ceremony of the Commonwealth Games in Birmingham. While more recently, in 2024 it was proudly displayed at Sandringham during a gathering of the Aston Martin Owners Club, which saw more than 75 Aston Martin models grace the royal residence. A fitting celebration for a brand now decorated by royal appointment to the monarch.

About Aston Martin Lagonda: 
Aston Martin’s vision is to be the world’s most desirable, ultra-luxury British brand, creating the most exquisitely addictive performance cars.

Founded in 1913 by Lionel Martin and Robert Bamford, Aston Martin is acknowledged as an iconic global brand synonymous with style, luxury, performance, and exclusivity. Aston Martin fuses the latest technology, time honoured craftsmanship and beautiful styling to produce a range of critically acclaimed luxury models including the Vantage, DB12, Vanquish, DBX707 and its first hypercar, the Aston Martin Valkyrie. Aligned with its Racing. Green. sustainability strategy, Aston Martin is developing alternatives to the Internal Combustion Engine with a blended drivetrain approach between 2025 and 2030, including PHEV and BEV, with a clear plan to have a line-up of electric sports cars and SUVs.

Based in Gaydon, England, Aston Martin Lagonda designs, creates, and exports cars which are sold in more than 50 countries around the world. Its sports cars are manufactured in Gaydon with its luxury DBX SUV range proudly manufactured in St Athan, Wales. The company is on track to deliver net-zero manufacturing facilities by 2030.

Lagonda was founded in 1899 and came together with Aston Martin in 1947 when both were purchased by the late Sir David Brown, and the company is now listed on the London Stock Exchange as Aston Martin Lagonda Global Holdings plc.

2020 saw Lawrence Stroll become the company’s Executive Chairman, alongside significant new investment. This coincided with Aston Martin’s return to the pinnacle of motorsport with the Aston Martin Aramco Formula One® Team and commenced a new era for the iconic British marque.