Aston Martin Enhances Tailored Ultra-Luxury Experience with New UK Dealerships

• British brand celebrates first UK dealerships embracing ultra-luxury vision and new corporate identity 
• Aston Martin Birmingham official opened following £10m investment in new landmark location
• New dealership in Leeds also follows successful opening of Aston Martin Edinburgh and global expansions in Europe and Asia

[source: Aston Martin]

3 October 2024, Gaydon, UK: Aston Martin is enhancing its retail presence in the UK with the opening of a series of landmark new dealerships, building on the brand’s commitment to providing the most tailored ultra-luxury automotive customer experience.

The closest dealership to the marque’s global headquarters in Warwickshire, Aston Martin Birmingham is now officially open at a state-of-the-art new location in Solihull, following a £10m investment from dealer partner Grange, part of the Cambria Automobiles group.

The striking new location, with a unique exterior feature wall, covers a total footprint of 1204m², and has created 30 jobs. Featuring a bespoke Q by Aston Martin customer specification lounge, it offers the very highest levels of luxury personalisation and the opportunity for clients to engage with the latest cutting-edge technology to digitally configure their own intimately personal Aston Martin alongside an extensive range of physical samples. The showroom presents eight curated Aston Martin models, provides an exquisite bespoke handover experience, and supports ongoing maintenance of vehicles with a seven-bay class-leading aftersales facility, providing the very latest equipment and technology. The new location builds on Grange’s successful opening of new premises for Aston Martin Edinburgh earlier this year.

Aston Martin’s footprint in the north of England is also boosted by the launch of a new state of the art 1468m² dealership in Leeds, to be operated by Yorkshire-based automotive retailer JCT600. Located at its Brooklands location, the dealership offers customers an expansive ultra-luxury lounge and specification space, in addition to a display of 10 Aston Martin models at any one-time. Providing exceptional customer service across sales and aftersales, it also boasts a nine-bay dedicated aftersales facility and curated parts and accessories area, further heightening customer engagement and personalisation opportunities.

The new locations are the first Aston Martin dealerships in the UK to embrace the marque’s new ultra-luxury vision and stand-out corporate identity and draw design inspiration from Aston Martin’s first global flagship location, Q New York, located on the high-profile corner of Park Avenue and West 57th Street.

In addition to the new dealerships, Aston Martin is pleased to introduce Marshall Motor Group to the UK dealer network. Marshall will operate from Sevenoaks, representing the South East of England. The UK dealer network will continue to build a portfolio of new developments across the remainder of 2024 and 2025.

Marco Mattiacci, Global Chief Brand & Commercial Officer at Aston Martin said: “The investment in these landmark new UK retail locations comes at the perfect time, as we bring to market the most diverse, dynamic and desirable portfolio within the ultra-luxury and high-performance automotive segments. The thrilling new Vantage, upgraded DBX707 and class-leading DB12 are now joined by our recently unveiled V12 flagship model, Vanquish, completing the strongest line-up of products in our history. It is brilliant to have this breathtaking portfolio available at world-class dealerships, providing the very highest standards in luxury customer experience.

“The significant long-term investment being made from our UK dealer network represents the positive trajectory of the Aston Martin brand along with a strong confidence in the new portfolio of models we have brought to market. Alongside our partners, we will continue to invest in the retail strategy for our home market and internationally, through development of our network including high-profile flagship locations including a Central London location now identified and set to be revealed in 2025.”

The new UK dealerships build on Aston Martin’s expansion in Europe with new showrooms and boutique locations in Baden-Baden, Nürnberg, Hamburg and Prague all to open before the end of 2024. Following the opening of a new landmark showroom inside the Peninsular Tokyo Hotel earlier this year, the brand’s presence in Asia will also be boosted by the official reopening of Aston Martin Seoul later this month, adding to the opening earlier this year of Aston Martin Suwon with new importer Britannia Auto, marking a new era for Aston Martin in South Korea.

About Aston Martin Lagonda:
Aston Martin’s vision is to be the world’s most desirable, ultra-luxury British brand, creating the most exquisitely addictive performance cars.

Founded in 1913 by Lionel Martin and Robert Bamford, Aston Martin is acknowledged as an iconic global brand synonymous with style, luxury, performance, and exclusivity. Aston Martin fuses the latest technology, time honoured craftsmanship and beautiful styling to produce a range of critically acclaimed luxury models including the Vanquish, Vantage, DB12, DBX707 and its first hypercar, the Aston Martin Valkyrie. Aligned with its Racing. Green. sustainability strategy, Aston Martin is developing alternatives to the Internal Combustion Engine with a blended drivetrain approach between 2025 and 2030, including PHEV and BEV, with a clear plan to have a line-up of electric sports cars and SUVs.

Based in Gaydon, England, Aston Martin Lagonda designs, creates, and exports cars which are sold in more than 50 countries around the world. Its sports cars are manufactured in Gaydon with its luxury DBX SUV range proudly manufactured in St Athan, Wales. The company is on track to deliver net-zero manufacturing facilities by 2030.

Lagonda was founded in 1899 and came together with Aston Martin in 1947 when both were purchased by the late Sir David Brown, and the company is now listed on the London Stock Exchange as Aston Martin Lagonda Global Holdings plc.

2020 saw Lawrence Stroll become the company’s Executive Chairman, alongside significant new investment. This coincided with Aston Martin’s return to the pinnacle of motorsport with the Aston Martin Aramco Formula One® Team and commenced a new era for the iconic British marque.