BLACK-α Limited Edition from BMW Japan

• A limited edition car for Japan equipped with numerous exclusive products and tailored to a jet black with a sense of presence
• Limited to 100 units throughout Japan

[source: BMW Japan]

BM Co., Ltd. (President: Masatoshi Hasegawa) is a Japanese limited edition based on the BMW X7, the highest luxury model of sports activity vehicle (SAV), tailored to jet black with a sense of presence. The car “BMW X7 BLACK-α (X7 Black Alpha)” will be on sale today. Limited to 100 units will be introduced throughout Japan, and 90 units of “BMW X7 xDrive40d BLACK-α (X-Drive Yon Maldi)” will be sold on a first-come, first-served basis at BMW authorized dealers throughout Japan, 9 units The “BMW X7 M60i xDrive BLACK-α” will be ordered on a first-come, first-served basis on the dedicated website, and the car is scheduled to be delivered after June this year. In addition, the remaining “BMW X7 M60i xDrive BLACK-α” is the “B” held at the Shishido Hills Country Club from June 5 to June 8 this year, which will be the title sponsor of BMD Co., Ltd. It will be presented to the winner of the championship as a secondary prize for the MW Japan Golf Tour Championship Mori Bill Cup.

The BMW X7 is a model with a dignified design full of luxury, a ride comfort suitable for a luxury model, and high practicality as a SAV that allows up to 7 seats. Body size full of presence, exterior design with dignified appearance, interior space full of luxury that allows ocupants to spend a long time comfortably due to the long wheelbase, and the road surface situation of each wheel sensor It meets all the requirements as the highest quality SAV, such as adopting a four-wheel adaptive air suspension that detects and automatically adjusts the vehicle height.

The “BMW X7 BLACK-α”, a limited edition car for Japan introduced this time, is a powerful jet black that eliminates gloss from black that absorbs all wavelengths of light. Frozen black metallic is used as the exterior color, and on the other hand, the contrast that the brightly sparkling light from the colorless abyss emits an elegant shine, and the crystal that emits an infinite shine like a jewel is impressive twin up and down. ・Circular & Double Light, iconic Glow’s black kidney grill that emits light in the dark and increases its presence. By expressing it with a panoramic sky roof similar to the glow of 15,000 pale stars, etc., it is unique. It gives off a sense of presence.

The wheel of the “BMW X7 xDrive40d BLACK-α” adopts a 22-inch M light alloy wheel V-spoke styling 755M (jet black) and “BMW X7 M60i xDr The wheel of “ive BLACK-α” uses a 23-inch BMW Individual Light Alloy Wheel V-spoke Styling 914l Bicolor (Jet Black).
In addition, the “BMW X7 M60i xDrive BLACK-α” adopts a high-gloss black M-door mirror cover with a more sporty and stylish design, and a model attached to the tail get Le Batch is a black specification.

BMW X7 BLACK-α exclusive equipment
Badge
Since its establishment as Orii Coloring Factory in Showa 25, it has been laser-engraved one by one by craftsmen of “Momentum Factory Orii”, which has inherited traditional technology and has worked on the coloring of various castings such as Buddha statues, Buddhist bells, and tea utensils. A color tone close to pure silver is applied to the base part on the surface, and a color tone close to pure silver rather than metallic cold silver is attached to high-quality brass special batch using traditional metal coloring technology cultivated in Takaoka, Toyama Prefecture, and attached to the center console. It is attached and expresses that it is a BMW X7 BLACK-α.

Door and projector
The shining appearance of the “α” drawn with a single stroke is expressed with the door projector, and the foot of the driver’s seat and passenger seat are illuminated, especially at night, increasing the sense of elation when getting on the “BMW X7 BLACK-α”.

Exclusive equipment only for BMW X7 M60i xDrive BLACK-α
Lacquer maki-e/snail decoration trim
Around the front seat, the center console adopts a lacquer maki-e/snail decorative trim made by Ichisai Hattori, a lacquer artist. With the concept of the tailwind “Tokitsukaze” blowing at an auspicious time, a ray of light that shines when the wind blows in the abyss is expressed with silver, accented with the brilliance of the white butterfly shell, and delicately painted lacquer and silver are finely painted maki-e. With a bright light and a linear and powerful design, it is an image of BMW’s “running joy”.

Floor mats finished by hand with special dyed yarn
When Kawashima Textile Sercon exhibited at the Milan Design Week held in 2024, it was said that 100 different types of black fabrics were created by changing materials, weaving, and patterns under the theme “A Hundred Black” He showed the world his advanced technology. The BMW X7 M60i xDrive BLACK-α” uses special dyed yarn to make use of its knowledge and uses floor mats made by hand by the company’s craftsmen. In addition to sticking to the Japanese tradition of “deep black”, wool material, which is unusual for floor mats, is finished with outstanding quality by maintaining a bright color and high-quality texture, and this floor mat is one of the world’s top three design awards. At the Red Dot Design Award in Germany, which is said to be awarded in 2025, Kawashima Textile Sercon’s wool rug “KOTOSOME” is proud of “dyed in the ancient capital of Kyoto, carefully made by craftsmen, high-performance The particular manufacturing of “granting processing” is used.

Kawashima Textile Sercon is a textile manufacturer founded in Kyoto in 1843, and has been highly appreciated for its unique quality, such as delivering textiles to the Meiji Palace in the past in the past, and in the Kyoto State Guest House and numerous luxury hotels in recent years. In addition to traditional hand-weaving technology by skilled craftsmen, we are actively incorporating machine weaving using technology unique to modern times, and we are focusing on the search for technological innovation that leads to cultural inheritance and the future.

BMW X7 M60i xDrive BLACK-α product related website

URL: https://www.bmw.co.jp/en/topics/brand-and-technology/bmw-x7-black-alpha.html

About BMW X7
The BMW X7 was born in 2019 as a model with a dignified design full of luxury, a ride comfort suitable for a luxury model, and high practicality as a SAV that allows up to 7 seats. Body size full of presence, exterior design with dignified appearance, interior space full of luxury that allows ocupants to spend a long time comfortably due to the long wheelbase, and the road surface situation of each wheel sensor It meets all the requirements as the highest quality SAV, such as adopting a four-wheel adaptive air suspension that detects and automatically adjusts the vehicle height.
In addition, BMW has obtained approval from the Ministry of Land, Infrastructure, Transport and Tourism for the first time, and under certain conditions, a driving support system that reduces the driving load of drivers who can drive with their hands off the steering wheel and contributes to safety “Traffic Jam with Hands-off Function” “Driving assistance function”, “navigation system” equipped with AR (augmented reality) function, and “parking maneuvure assist” that can automatically perform steering and brake operation by pre-registered parking operation Many of the latest technologies are adopted, such as the new standard equipment of “Parking Support Professional” with the addition of “Automatic Road Guidance” function.

In 2022, some improvements will be made, and the current BMW X7 will be made up of an iconic glow kidney grille that emits light in the dark and increases its presence in addition to the impressive twin circular & double lights with two parts. Adopting a BMW luxury face, it has an overwhelming presence on the street.