BMW Italia brought its one-off BMW M3 “Tribute to Alex Zanardi” to EICMA 2026, displaying the sedan at the BMW Motorrad stand in Pavilion 14 from November 4. Created with design studio BorromeoDeSilva to mark the 60th anniversary of Zanardi’s birth, the car draws on more than two decades of ties between BMW and the Italian racing driver and Paralympian.
A Pineapple Among the M Colors
The livery recasts BMW M’s familiar racing colors across the bodywork of the current M3. Look closer and there’s a pineapple worked into the graphics. Zanardi’s longtime good-luck charm gives the design a personal detail amid the references to BMW’s competition cars.
An E30 Reference Inside
Anthracite Alcantara sets the tone in the cabin, where laser perforations reveal an iridescent backing inspired by the M colors. BMW Italia and BorromeoDeSilva looked to the E30 M3 Sport Evolution for the interior’s materials and detailing, bringing a reference to the first-generation M3 into the current car. Alcantara and Befuel also contributed to the build.