“BMW X7 NISHIKI LOUNGE Custom Order Service” Allowing BMW X7 Customization Introduced Exclusively in Japan

• In the BMW X7, the world’s first high-quality two-tone body paint equivalent to a new car warranty
• Highly artistic interior trim using Nishijin-ori’s foil decoration technique
• Made by hand using natural materials (wool) High-quality floor mats
• The world’s first high-quality two-tone body paint equivalent to a new car warranty in the BMW X7
• Highly artistic interior trim using Nishijin-ori foil decoration techniques
• High-quality floor mats made by hand using natural materials (wool)

[source: BMW]

BM Co., Ltd. (President: Masatoshi Hasegawa) will introduce the “BMW X7 NISHIKI LOUNGE Custom Order Service” that allows for Japanese-only customization on the BMW X7.

“BMW X7 NISHIKI LOUNGE Custom Order Service” is a part of the interior and exterior of the BMW X7 produced at the production plant owned by the BMW headquarters in Germany, with high-quality and free design according to customer preferences. It provides & color customization, and at the brand store “FREUDE by BMW”, while receiving explanations and consultations from exclusive product Genius, the world It will be possible to create a specification for only one car in the world.

In February of this year, BMW was generously using traditional Japanese crafts based on the BMW X7, which has a dignified presence full of luxury, a ride comfort suitable for luxury models, and high practicality that allows up to 7 seats. The elensed Japanese original concept model “BMW X7 Nishiki Lounge (NISHIKI LOUNGE)” has been announced. In addition, in May of this year, we started selling the “BMW X7 BLACK-α (Black Alpha), a limited edition car for Japan, which is equipped with a number of exclusive products and tailored to a jet black with a sense of presence, for a limited number of units nationwide.

In the custom order service announced this time, a customized menu equivalent to “BMW X7 Nishiki Lounge (NISHIKI LOUNGE)”, which was very popular with customers, can be freely designed according to color preferences. It will be possible to do.

BMW X7 NISHIKI LOUNGE Custom Order Service
Manufacturer’s suggested retail price: 5,500,000 yen (including consumption tax)
■ This is the price of the additional mounting service for the new vehicle ordered by the customer, and the price of the vehicle itself is not included.

X7 NISHIKI LOUNGE Custom Order Service
Two-tone body paint by BMW Japan Corporation
It is possible to choose the catalog setting color that can be produced at the production plant owned by the BMW headquarters in Germany and the body color from the BMW Individual Special Paint, and the top is black sapphire, o It is possible to make a two-tone specification (with a coach line) selected from Kiside Gray and Space Silver. The two-tone specification is currently only available for the BMW 7 Series, and the two-tone specification of the BMW X7 is the first in the world. Painting is done at the new car maintenance center of BMW Japan Corporation, and you can receive the same warranty as a new BMW car.

Interior trim with foil decoration by Rakugei Kobo
The interior panel, center panel, door panel, and center console box lid can be customized using rare materials and advanced techniques similar to the traditional Nishijin-ori production process by Rakugei Kobo. Become a Noh. Based on patterns using traditional 12 patterns/techniques, we realize the only special worldview in the world with the color tone that customers want.
In the NISHIKI LOUNGE (concept model), by expressing the vast space and sparkling stars with foil decoration, the interior can be luxuriously colored, and the technology of using lacquer as an adhesive can be used to delicately manipulate the amount of lacquer used. By doing so, the shine and color of the pasted foil were changed, producing a delicate shine. Similarly, this custom order service will also embody the worldview that customers imagine using various techniques of foil decoration.
Rakugei Kobo was founded in the first year of Heisei as a directly managed workshop and design department of Murata Shoten, which has a history as a foil shop in Nishijin, Kyoto, and manufactures one of the characteristics of Nishijin-ori, Hiki foil. Rakugei Kobo continues to support and protect the technology of weaving foil by this pull foil, which is said to have been developed more than 300 years ago. While inheriting the artistry and advanced technology of the world-famous Nishijin-ori, it is also actively working on new manufacturing that goes beyond the framework of traditional crafts.

Floor mats by Kawashima Textile Sercon
It will be possible to equip a floor mat finished by Kawashima Textile Sercon. In NISHIKI LOUNGE (concept model), the peaceful night sky that is gently wrapped and glows is expressed by using Kasuri dyeing, a dyeing method that partially dyes a single thread, inviting the occupants to a comfortable atmosphere. . The theme of the design is the universe, and instead of silver thread to express the sparkle of the stars, it dares to use a hard-to-handle Kasuri. In addition, in order to express the universe, 7 types of twisted yarns are used, twisting five of the four colors of Kasuri, purple, dark blue, and black. In this custom order service, in addition to the 4 textures of the company’s rug collection “KOTOSOME”, the design of “ZEN GARDEN”, which won the “Red Dot Design Award 2025” ・Based on the pattern, customers choose from Kawashima Textile Sercon Original Color Bonten (455 colors in total), and the handmade hammering technique called “Hand Taft” is a natural material (wool) but has a high density, and the color is fresh and We will realize a dedicated floor mat with a high-quality texture.

Kawashima Textile Sercon is a textile manufacturer founded in Kyoto in 1843, and has been highly appreciated for its unique quality, such as delivering textiles to the Meiji Palace in the past in the past, and in the Kyoto State Guest House and numerous luxury hotels in recent years. In addition to traditional hand-weaving technology by skilled craftsmen, we are actively incorporating machine weaving using technology unique to modern times, and we are focusing on the search for technological innovation that leads to cultural inheritance and the future. At the “Osaka-Kansai Expo”, which is currently being held, a wide variety of fabrics and flooring materials that combine traditional technology and modern sensibility are delivered to many facilities and pavilions at home and abroad, including the guest house where sponsorship tapestry is held.

About BMW X7
The BMW X7 was born in 2019 as a model with a dignified design full of luxury, a ride comfort suitable for a luxury model, and high practicality as a SAV that allows up to 7 seats. Body size full of presence, exterior design with dignified appearance, interior space full of luxury that allows ocupants to spend a long time comfortably due to the long wheelbase, and the road surface situation of each wheel sensor It meets all the requirements as the highest quality SAV, such as adopting a four-wheel adaptive air suspension that detects and automatically adjusts the vehicle height.
In addition, BMW has obtained approval from the Ministry of Land, Infrastructure, Transport and Tourism for the first time, and under certain conditions, a driving support system that reduces the driving load of drivers who can drive with their hands off the steering wheel and contributes to safety “Traffic Jam with Hands-off Function” “Driving assistance function”, “navigation system” equipped with AR (augmented reality) function, and “parking maneuvure assist” that can automatically perform steering and brake operation by pre-registered parking operation Many of the latest technologies are adopted, such as the new standard equipment of “Parking Support Professional” with the addition of “Automatic Road Guidance” function.

In 2022, some improvements will be made, and the current BMW X7 will be made up of an iconic glow kidney grille that emits light in the dark and increases its presence in addition to the impressive twin circular & double lights with two parts. Adopting a BMW luxury face, it has an overwhelming presence on the street.