Color Check: BMW M3 in Ruby Star Neo

While pink isn’t typically a widely chosen hue on special paints, Porsche’s Ruby Star Neo holds a special place for its modern reinterpretation (read: “neo”) of a 964 era color that traces its roots to the Carrera Cup. Over the years, the color has become so desirable that it got the aforementioned modern reformulation and reintroduction, and it also tends to jump brands and get painted on cars beyond the Porsche marque. Take this BMW M3 that BMW posted today on its Facebook page HERE.

We love it when manufacturers jump brand boundaries and experiment with colors from other marques. We love it even more when those colors are iconic and/or carry a motorsport pedigree. Bonus points then to BMW M for building the car, setting up a photo shoot at BMW Welt in Münich and then sharing it on their social media channel.

Worth noting, we suspect this is likely the car shared by BMW Welt on its own channel a few weeks ago. The front shot shared by BMW M shows roof bars, revealing the car is a station wagon Touring model, and we suspect multiple cars in this spec and especially at that same location are highly unlikely.

Well played BMW. Well played.