Color Check: Revisiting Borusan Turkish Blue by BMW Welt / BMW Museum

This isn’t the first time we’ve featured BMW Individual Borusan Turkish Blue (Borusan Turkish blue; non-metallic UNI; P9E; BMW). Just a few weeks ago, BMW M shared an M4 Competition in the hue on their social media channels. This week, BMW Welt / BMW Museum is doing the same, only this time it’s a long roof.

We should probably start by applauding BMW Welt / BMW Museum. That the brand has their own social media channels for their headquarters consumer welcome facility is worth noting. Not all brands do it, but BMW spent a lot of money on creating the ultimate year-long BMW Group auto show space just across from the iconic cylindrical BMW Museum so why chince out when it comes to budget to communicate it. BMW didn’t, and as a result owners like the guy taking delivery of this M3 Touring get highlighted on an official platform, and nerds keeping track of attractions at the brand’s Münich headquarters or keeping close eye on tailored builds such as this one benefit from the extra effort. Kudos to you BMW.

And, kudos for cars like this one getting built. Borusan Turkish Blue as a color is a bright and bold blue, set on the more cyan/teal side of the blue spectrum. It’s not altogether that different from something like a Porsche Riviera Blue, and we’d love to see the two next to each other. One of the reasons we ran this story even though we recently featured that other post by BMW M is because these are real world shots in bright sun, whereas the previous post was in a medium to low light studio. That contrast gives those keeping track a better idea of the color, so we wanted to include it.

Alas, we don’t get the M3 Touring in the United States and that’s a real shame, but we are about to get the M5 Touring and BMW Individual is also alive and well on this side of the pond. To that end, we hope you feel inspired. We know we do.