Color Focus: BMW Individual Dakar Yellow – 337

tailoreddriver
Tailored Driver October 28, 2024
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CODE: 337

TYPE: Non-Metallic

CONTENT ARCHIVE: Dakar Yellow

SUMMARY:
BMW named this yellow hue after the iconic Dakar Rally, the ultimate rally raid style endurance race that originally trekked from Paris to Dakar, though presently is now held in Saudi Arabia. Though BMW automobiles has never competed as a factory at Dakar, BMW Motorrad won the motorcycle class of the Dakar Rally six times, including its first victory in 1981 when Hubert Auriol won on the R80 G/S. Though we don’t know for sure, it’s a safe guess that these victories are quite likely the inspiration for the name of this almost buttery shade of yellow BMW used to debut the BMW M3 type E36.

Dakar Yellow (dakargelbii; non-metallic uni; 337; BMW) is considered one of BMW Individual’s most iconic colors, and has been a popular choice through BMW Individual since that E36 era. Worth noting, there is also a color known as Dakar Yellow II, though it shares the same 337 color code with the main difference noted by enthusiasts as simply Dakar Yellow with a UNI clear coat.

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