European Market Find: 1981 BMW E23 735i Touring by Euler in Cypress Green

What: 1981 BMW 735i Touring
Color: Cypress Green Metallic (cypressgrün; metallic; 152; BMW)
VIN: N/A
Mileage: 15,400 km / 9,569 miles
Price at Time of this Writing: CHF 64,900
CarFax: N/A
Window Sticker: N/A
Location: Zurich, Switzerland
Dealer listing: Link

Why we love it:

Though it appears to be painted the standard 1981 E23 7-Series color of Cypress Green Metallic, this well-kept early 7er is anything but ordinary. You see, BMW never built a station wagon version of the E23 7er, but a small firm called Euler did and now one of these rare cars has hit the market.

Here’s what we know. Euler, a firm that had built a following personalizing the early 7 series and one of their creations was the station wagon you see here. The transformation required a complete reworking of the rear of a perfectly good E32 – no easy task.

Changes included a unique hatch design, rear doors redesigned to match the more upright rear roof architecture, and side windows that lost their trademark Hoffmeister Kink design in the process. Roof rails from the car’s period rival from Mercedes-Benz, while an Alpina front bumper makes for a more aggressive look at the front.

Though we’ve not found a final number of Euler 735i Touring builds, accounts suggest that only a few were built.

Given there aren’t many of these cars around, we’re fairly certain this is the same car listed on Facebook and subsequently shared by The Truth About Cars (TTAC). The spec is identical, and the mileage at the time was 11,000 km so suggests it may be. If so, TTAC shared that the car was previously imported to the USA and federalized (note the U.S. side markers in the most recent photos) where the car was reportedly put into storage and where its condition degraded. It would eventually sold at an estate sale in 2010, then exported at some point back to Europe where it landed in Switzerland. In 2016, AutoWeek Magazine drove the car and reported on the experience, and in those photos it still appears to wear American plates.

From the looks of the photos, it appears the car is now in very presentable condition.

If you’re a North American and interested in this car, we’d suggest checking out its importation history. If it’s the same car that came to the U.S.A. (and we believe it is given the U.S. side markers), then it likely doesn’t need import duties paid a second time. That would create some savings from the usual importation process.