Event Report: 2024 Monterey Jet Center Auction by Broad Arrow

Is it a show within a show? Maybe if you’re not holding a buyer placard. The Broad Arrow Monterey Jet Center Auction isn’t just a gathering of super exotic and classic cars set for sale during Monterey Car Week, it’s also a significant portion of the Hagerty Motorlux event.

Hagerty formed Broad Arrow not long ago, with the startup auction firm’s presence now a fixture at most any large Hagerty owned and operated event. Motorlux is a key part of that, while Monterey Car Week is the event week you can’t miss if you’re anybody in the premium or luxury car space. New for 2024, Broad Arrow debuted a runway-style auction block in order to freshen up the model of a car auction like this.

Given the amount of money and discerning aficionados present at this time, the Jet Center Auction in particular tends to be ripe with special and unique cars. Exacting specifications are to be expected, which is fine by us.

We’ve been covering a lot of the cars planned for sale at this event already in our Market Finds series, cars you can find by checking out our Broad Arrow Monterey Jet Center Auction 2024 coverage or our 2024 Monterey Car Week coverage.

This two-day auction amassed a sales total of $71.5 million with 85% of cars sold. Also interesting, their team saw large growth in attendance, including 42% of those registering to bid being first-timers.

Watch the site for a full gallery and coverage from Motorlux as well. In the meantime, here are some detailed shots from on site of some of our favorite Broad Arrow cars we were watching heading into Monterey.