INEOS x Belstaff Collaborate on Grenadier 1924 Limited Edition

• INEOS Automotive release first limited-edition Grenadier called the 1924 to celebrate the first 100 years of iconic clothing brand Belstaff
• Production run of 1,924 vehicles feature a bold contrasting colour palette of Magic Mushroom and Inky Black, gloss black diamond-cut 17-inch two-tone alloy wheels, exclusive leather trim and distinctive Belstaff centenary badging
• Each vehicle has a unique limited edition number with order books opening globally on 26th June 2024

[source: INEOS Automotive]

London, UK – INEOS Automotive has launched its first limited edition, the Grenadier 1924, to celebrate the first 100 years of iconic clothing brand Belstaff. Available globally from the 26th June 2024, only 1,924 of the vehicles will be produced and each will carry a unique limited edition number and distinctive Belstaff centenary badging.

Since its launch the Grenadier has partnered with the Belstaff brand in offering two feature packages based on iconic Belstaff jackets: the Trialmaster and Fieldmaster, but this limited edition takes further style cues from the enduring clothing brand. The Grenadier 1924 will be immediately identifiable by its bold contrasting colour palette of Magic Mushroom and Inky Black, exclusive gloss black diamond-cut 17-inch two-tone alloy wheels and a dechromed black grille trim with front and rear skid plates in dark grey.

Based on the flagship Fieldmaster package, the Grenadier 1924 has a dark green finish on the dashboard, centre stack, overhead console, switchgear and door cards, as well as a black saddle leather trim on the steering wheel, handbrake grip and passenger grab handle, complemented by dark grey headlining.

Both part of the INEOS portfolio, Belstaff and INEOS Automotive share the same philosophy of producing authentic, high-quality products that are designed and engineered to last. The Grenadier 1924 will be shown for the first time to the public at a centenary event between 24th – 28th May in Stoke-on-Trent, the city where Belstaff was born.

Taking over one of the city’s famed potteries, Belstaff will present an immersive brand experience, including a display of rare pieces sourced from around the globe. The weekend will also include talks, screenings and workshops, and will be open to members of the public, as well as invited VIP guests, collectors and members of the Belstaff community, past and present.

The Grenadier 1924 will be available to order from ineosgrenadier.com and all authorised INEOS retailers in all global INEOS Automotive sales markets from 26th June 2024.

About INEOS Grenadier
In 2017, INEOS Chairman Jim Ratcliffe, a car enthusiast and experienced adventurer, identified a gap in the market for an uncompromising 4X4 engineered for modern day compliance and reliability. INEOS Automotive Limited was formed and a senior team of automotive professionals assembled to bring the vision to reality with a fresh perspective of 4X4 development and manufacturing.

In 2022 the INEOS Grenadier was launched: a truly global 4X4 built from the ground up that combines rugged British spirit and design with German engineering rigour. The Grenadier provides best-in-class off-road capability, durability, and reliability with the modern comfort and refinement customers expect wherever they are in the world. In 2023 a double-cab pick-up variant of the Grenadier was launched called the Quartermaster, and in February 2024 a third vehicle line called the INEOS Fusilier was unveiled which will offer two powertrain options to meet global consumer needs: an all-electric and a range-extender electric.

INEOS Automotive is a subsidiary of INEOS, a leading manufacturer of petrochemicals, speciality chemicals and oil products. It employs 26,000 people across 36 businesses, with a production network spanning 194 sites in 29 countries. From paints to plastics, textiles to technology, medicines to mobile phones, materials manufactured by INEOS enhance almost every aspect of modern life. In 2021, INEOS had sales of $65bn.