Market Find: Audi exclusive SQ8 in Nogaro Blue

What: 2023 Audi SQ8
Color: Audi exclusive Nogaro Blue (nogaroblau; pearl effect UNI; Z5M; Audi)
VIN:  WA1CWBF10PD029695
Mileage: 25,582 miles
Price: $79,995
CarFaxLink
Window Sticker: See Link
Location: J&S Autohaus, Ewing, NJ
Listing: Link

The SQ8 occupies a sweet spot in the Audi lineup. More conservative than the RS models, it still features the Volkswagen Group’s 4.0-liter twin turbo engine and sporting kit for an understated entry into some of the best crossovers in the business. Now, throw in Audi exclusive paint, and you have an even more compelling case.

In this case, the paint color is Audi’s venerable Nogaro Blue. Interestingly, it’s been paired with Cognac leather. However, don’t mistake this as just an another interior option. Though Cognac is optional on the RS Q8, it’s not available on the SQ8. This means the original owner had to spend even more to also tailor the interior.

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EU Market Find: Nogaro Edition Audi ur quattro in Switzerland

Despite evidence you may see here suggesting otherwise, Nogaro Blue as a paint color didn’t show up at Audi until the RS2 era. If you’re doing the math, that’s about a decade before this 1983 Audi quattro left the factory. Yet here it sits.
So how’d it happen? Auto Bordin, the Swiss dealer listing this car tells the story fairly comprehensively, and so we’re going to post the English translation below.

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