Market Find: BMW Individual Bronzit Metallic 323ti Sport Edition

When you think of the auto show circuit, chances are the Geneva Motor Show comes to mind. Before COVID turned the world on its head, Geneva in March was must-see TV for auto enthusiasts around the world. Manufacturers would bring concepts and incredibly high spec builds, all positioned atop 7 to 8 figure booths, in an attempt to gain as many eyeballs as possible. This Tailored Driver is especially special to us because per the seller, it happened to be on BMWs booth in 1998.

Yes, adjacent to the then new E46 generation 3 series sat this BMW Individual Bronzit Metallic 323ti Sport Edition (VIN: unknown). While we can’t seem to find any images to support this claim, we certainly can picture this sitting under the lights, being crawled over by journalists, customers, and engineers from competing companies all the same. BMW Individual Bronzit Metallic really pops here in the most late-90s way possible.

Since it left that show in Switzerland, this BMW Individual Bronzit Metallic 323ti Sport Edition has covered an impressive 345,000 km (214,000 mi), and so far as we can tell remained in good visible shape and largely unmodified apart from a Supersprint exhaust. With a slightly dipping Euro to USD ratio, the asking price of 9,900EUR (about $10,800 at time of writing) makes it a pretty interesting proposition too.

If you’re ready to own a piece of history, you can find additional details here.