Maserati Meets Giorgetti: Inspired Collaboration Comes to Life at Milan Design Week 2025

[source: Maserati]

Modena, Italy – Maserati unveils the first steps of a new collaboration with renowned Italian furniture house Giorgetti at the 2025 Milan Design Week, an annual international celebration of design attracting one of the most cosmopolitan and kaleidoscopic audiences in the world. The union of these two symbols of Made in Italy has given birth to an interior collection and a Fuoriserie bespoke car, creating a perfect marriage of timeless elegance and technological innovation.

This all-Italian partnership is founded upon shared values: meticulous attention to detail, the pursuit of perfection, and the desire to offer unique experiences. Both Houses embody the Italian concept of “beautiful and well-crafted,” appealing to a refined, sophisticated audience that demands uncompromising quality in a dialogue where each brand inspires the other, giving rise to new creative challenges and journeys.

“Over the past 110 years Maserati has been synonym of Italian Luxury, just like Giorgetti. We are thrilled about this partnership as it is a refined example of elegance and excellence, imbued in every detail of design and engineering. The collaboration with Giorgetti perfectly fits within our vision of becoming the curator of the ‘Made in Italy’, creating bonds and emotions while telling our stories of innovation, heritage, quality and exclusivity that unite our brands,” explains Santo Ficili, Maserati CEO.

“This partnership represents the authentic expression of the identities of Giorgetti and Maserati, two brands that share profound values and a common vision. It’s a great example of how you can reinforce your DNA through collaboration, research and experimentation. For our 127-year-old House, this is a sign of extraordinary vitality and desire to innovate, always staying true to our role within the industry,” explains Giovanni del Vecchio, Giorgetti CEO.

The Giorgetti Maserati Edition interior collection represents a voyage between myth and nature, where Neptune’s Trident – Maserati’s iconic symbol – inspires Giorgetti’s new designs. It pays homage to the harmony of the sea and the power of the winds, elements that have always guided the automotive brand’s creations. Just as several Maserati models bear the names of powerful winds – such as the Grecale SUV – the collection immerses itself in the allure of the underwater world, evoking the mystery of sirens and the dynamism of waves. From marine depths to boundless skies, the narrative comes alive through evocative names inspired by legendary water nymphs, creatures of extraordinary beauty and strength.

The Maserati Giorgetti Edition is a statement of innovation and refinement that reflects the Trident’s experimentation and constant research. It is a Grecale Folgore one-off, the expression of the 100% electric production from the Modena-based brand created by the experience of the Maserati Fuoriserie customization programme. It celebrates elegance, Italian heritage and passion for details to create an expression of “rolling tailoring”. The bespoke SUV exteriors feature a custom-made bodycolor while its exclusive interiors are conceived to pay tribute to Giorgetti and enhance the coziness of a ‘home feeling’, featuring some of refined fabrics and leather materials used in the interior collection.

Jointly designed by the creative teams of Giorgetti’s Creative Director Giancarlo Bosio and Maserati’s Head of Design Klaus Busse, the Giorgetti Maserati Edition interior collection and the Maserati Grecale Giorgetti Edition are distinguished by a unique design that draws inspiration from dynamism and movement.

The Giorgetti interior collection and the Maserati one-off will be unveiled on April 7^th, respectively at the Milanese Giorgetti Spiga showroom and at the Maserati Milan showroom, for a private preview for selected guests, while from April 8^th design-savyy visitors and car enthusiasts will be able to experience them up close and personal.

Maserati S.p.A.
Maserati produces a complete range of unique cars, immediately recognizable for their extraordinary personality. Thanks to their style, technology, and innately exclusive character, they delight the most discerning, demanding tastes and have always been a benchmark for the global automotive industry. A tradition of successful cars, each of them redefining what makes an Italian sports car in terms of design, performance, comfort, elegance, and safety, currently available in more than 70 markets internationally.
Maserati line-up includes the Grecale, the “everyday exceptional” SUV, the GranTurismo, the iconic Italian grand tourer, and the GranCabrio, the new convertible of the Trident; all models characterized by the use of the highest quality materials and excellent technical solutions. A range equipped with 4-cylinder hybrid powertrains – available for Grecale – and V6 petrol, with rear-wheel and four-wheel drive, embodying the performance DNA of the Trident brand. The top of the range is made up of the MC20 super sports car and the MC20 Cielo spyder, powered by the ground-breaking 100% Maserati Nettuno V6 engine, which incorporates F1-derived technologies into the power unit of a standard production car for the first time. The GranTurismo is available with both the high-performance V6 petrol engine, derived from the Nettuno, and a 100% electric version: the GranTurismo Folgore, the first car in the Modena-based brand’s history to adopt this solution. The full-electric range also currently includes the Grecale Folgore, Maserati’s first 100% electric SUV, and the GranCabrio Folgore. Finally, the House of the Trident’s latest addition is the Maserati GT2 Stradale, the road-legal version of the GT2 that took Maserati back to the track in closed-wheel championships. The heart of the new super sports car is the V6 Nettuno engine, reaching 640 hp (471 kW) in the latter configuration. The GT2 Stradale is therefore the most powerful road-going Maserati with an internal combustion engine. The mission at Maserati is to write the future of mobility in the luxury segment, focusing on its customers’ requests. The Brand, in line with the Stellantis “Dare Forward 2030” strategic plan, is now taking Italian luxury all over the world.

Giorgetti
Maximum quality, aesthetic innovation and workmanship are the key points of Giorgetti, historic brand of Made in Italy design, founded in Meda in 1898. Giorgetti style is characterized for its exclusivity and atypical uniqueness, thanks to timeless objects, creating an all around interior design. Collaborations with designers, which began at the end of the 80s, gave the brand the chance to create functional, contemporary pieces with an unmistakable style, integrating the highest artisanship with woodworking tradition, with the use of sophisticated tooling machinery and the most modern product technologies. All this results in collections of chairs, armchairs, tables, bookcases, furniture, beds and accessories designed by some of the most renowned project designers, from Carlo Colombo to Massimo Scolari, from Dante O. Benini to Draga&Aurel, from Adam D. Tihany to HBA, from Pierre-Yves Rochon to Setsu & Shinobu Ito. From design to production, Giorgetti takes pride in the fact that its creative and productive processes are exclusively Italian, so they can use the brand “Made and Manufactured in Italy”. A choice which allows the entire production process to be checked with respect for the environment as well as guaranteeing the creation of long-lasting furniture. The numerous shop-in-shop spaces and the brand’s presence in international multi-brand stores with Ateliers and Stores, allow Giorgetti to define a widespread distribution to reach Made in Italy enthusiasts all over the world, consolidating its strategic position: Beijing, Boston, Cairo, Koln, Foshan, Guangzhou, Ho Chi Minh, Hong Kong, Houston, Jakarta, Johannesburg, Kyiv, London, Los Angeles, Milan, Mexico City, Moscow, Mumbai, Nanjing, New Delhi, New York, Ningbo, Paris, Seoul, Shanghai, Shenzhen, Singapore, Taipei,  Washington and Xi’an. From a domestic scale to a large one, Giorgetti also has a contract service, the main objective being to supply clients with comfortable, elegant and original solutions.  Since 2015 Giorgetti is part of the Progressio SGR private equity fund, with the aim of increasing and consolidating its presence on the foreign markets, respecting the tradition and the values that have made this company an excellence of Italian design.