McLaren Unveils Project Chromology by MSO: A 750S Transformed Through the Psychology of Color

McLaren Automotive has revealed Project Chromology by MSO, an ambitious artistic collaboration that reimagines the 750S through the chromatic principles of British abstract artist Nat Bowen. Debuting during Miami Art Week, the project introduces MSO’s new Chromatic Layered Finish — a multi-stage paint technique inspired by the translucency, depth and emotional resonance of Bowen’s resin-based practice. The result is a fusion of contemporary art and performance design, positioned squarely at the intersection of personal expression and technical craftsmanship.

Bowen, known for her vibrant resin artworks and her study of chromology, worked closely with McLaren Special Operations to translate her layered approach into a new automotive surface language. MSO’s interpretation extends beyond color-matching or artistic motif: the team developed an entirely new paint methodology that builds tone through multiple translucent layers, allowing light to pass through and refract back with a shifting sense of depth. The finish also introduces a subtle, raised surface texture — a first for MSO — echoing the tactile dimensionality of Bowen’s work and giving the 750S an additional sensory quality visible both in motion and at rest.

A New Visual Language for MSO

Project Chromology reflects MSO’s belief that bespoke design can serve as a powerful form of emotional expression. Each Chromology commission features a unique palette created through carefully calibrated layering, with every color sequence designed to embody a specific emotional profile. Calm, contemplative tones can be built with soft translucent layers, while bolder, more energetic palettes play with heightened contrast and radiant saturation.

To further support each car’s individual chromatic narrative, MSO has introduced hallmarked, 24-carat gold-plated badging exclusively for the project. Positioned on the nose, flanks and tail of each 750S, the gold emblems feature background colors precisely matched to the primary tone of the car’s palette, ensuring that the emotional theme flows through the vehicle’s finest details. Every commission is also paired with an original artwork by Bowen, offering the owner a physical chromatic counterpart to the car itself.

Art and Engineering Meet on the 750S Canvas

The 750S provides an ideal canvas for this exploration of color, texture and light. MSO’s Chromatic Layered Finish accentuates the car’s sculpted surfaces, tracing shadow lines, enhancing curvature and highlighting the aerodynamic contours integral to McLaren’s design language. Light interacts dynamically with the paint, revealing tonal shifts as the car moves — a characteristic that ties directly back to Bowen’s layered resin work, where luminosity and transparency govern the viewer’s emotional response.

More importantly, Project Chromology expands MSO’s understanding of what surface treatment can be within automotive design. With this technique, color is no longer a static attribute; instead, it becomes an active medium capable of projecting feeling, identity and motion.

A Miami Art Week Debut

Making its global debut during Miami Art Week — one of the most influential gatherings in the contemporary art world — Project Chromology arrives in a context that underscores its intention. This is not simply a bespoke paint project, but a collaboration that positions the automobile as an emotional and artistic vessel, capable of carrying psychological meaning through color and texture.

For McLaren, it is a statement about the future of bespoke design. For Bowen, it is an expansion of her exploration of color psychology into a new, high-performance medium. And for the select group of MSO clients invited to commission a Project Chromology 750S, it is an opportunity to own a one-of-one piece of rolling sculpture shaped by both artistic intention and technical excellence.

In bringing together art, psychology and engineering, McLaren and Nat Bowen have crafted a collaboration that transforms the 750S into something more than a supercar: a chromatic expression of identity, rendered at supercar speed.