Monterey Car Week Porsche Zentrum Plans Sonderwunsch Panel Discussion

A staple at Monterey Car Week is the temporary Porsche Zentrum brand display that’s been a tradition on the peninsula for as long as we can remember. Over the last several years, the Zentrum has taken a location at the Barns at Cooper Molera in downtown Monterey, where panel discussions, special build cars and new models are part of the formula. For 2024, the tradition at The Barns continues. It’s been named “Porsche Full Service” and includes a panel discussion on building the car of your dreams via Sonderwunsch is of particular note.

Here’s what we know of the panel:

WHAT: “Where your dream car becomes reality” Panel

WHEN: Saturday, August 17th: 2:30 – 3:30 PM

WHERE: Porsche Full Service, Monterey Car Week, The Barns at Cooper Molera, 535 Polk St, Monterey, CA 93940

BRIEF: Through Porsche’s Sonderwunsch program, dreams really do come true. Hear from Milanese product designer Luca Trazzi about how he realised his own Factory One-Off together with the experts from Porsche. Discover from our panelists how deep the well of creativity runs with master designers, engineers, and, of course, dreamers at the helm. Listen to the stakeholders as they share the challenges and victories behind this unique Sonderwunsch Factory One-Off project.

You can register for Porsche Zentrum access and find more on Porsche Full Service programming at Monterey Car Week HERE.

Porsche Full Service Hours of Operation: