New Audi exclusive Configuration Tool Goes Live on Audi.de

Many of the manufacturers operating factory tailor programs stepping up their game online has been a boon for those who watch the space. One point of improvement are configuration tools, where Audi has just taken live a new Audi exclusive specific site with expanded capability configurator.

That site can be found HERE.

While this new tool doesn’t include all colors, specifications or models, it is a step in an improved direction. Audi’s previous exclusive configurator offered just one or two models mainly with paint and interior color options. Here’ they’ve added a few more models – RS Q8, RS e-tron GT performance, SQ8 Sportback, RS 7 Sportback, SQ6 e-tron (minus paint options) and RS 3 Sportback. They’ve also allowed you to dig into leather segmentation and stitch colors.

Also on the site are callout sections, focusing on paint colors, interiors, floor mat specifications, and even a bit about the brand’s Audi exclusive studio in Neckarsulm. We’re going to go ahead and embed them here for posterity as these sorts of things disappear from brand sites when specifications change.

No doubt you can find a way to burn up time perfecting your own specifications. We definitely enjoyed spending a bit more time on the tool, though to be honest we wish they’d implement it into the main configurator.

Why? Well, here you can’t even change the exterior color of the SQ6 e-tron at all, and being able to change more mundane details like wheels or body style (say RS 6 Avant versus RS 7) still helps you build a car closer to that of your dream. For us, that’s the end goal. When the average customer can readily enter an expanded in-house tailor tool and pick from colors or even upload their own, that’s when we’ll be satisfied with online configuration tools. No one has achieved that yet, so until they do we’ll keep playing with sites like this and passing the time with the options we have at hand.

In case you missed that link above, the new Audi exclusive German market micro site with configuration tool can be found HERE.