
New Exhibit at Porsche Experience Center Atlanta Highlights One-of-a-Kind Cars
[source: Porsche Cars North America]
Atlanta. Porsche Experience Center Atlanta (PECATL) today announced the opening of a new exhibit in the Heritage Gallery featuring some of the rarest Porsche cars on the road and track. As part of the celebration of the Center’s 10th anniversary in Atlanta, the exhibit titled “The Why?” – aims to uncover what motivates and inspires the brand’s most devoted owners and fans.
“The exhibit isn’t only about the cars; it’s about the people behind them and the special meanings those cars hold for them,” said Michelle Rainey, Director of Porsche Experience Centers.
The new collection features one-of-a-kind personal builds and legendary race cars—from the 1994 911 Turbo S Flachbau to the 1953 356 Pre-A, a shining example of Porsche’s beginnings over 70 years ago. The cars are surrounded by displays that tell the unique stories of each car in detail.

Included in the lineup:
1994 911 Turbo S “Flachbau”
A rare “Flatnose” 911, this Turbo S is one of only 76 ever built.
2018 911 GT2 RS MR (Manthey Racing)
The ultimate roadgoing 911 GT2 RS, the 911 GT2 RS MR features extreme changes to both its dynamic performance and aerodynamics to create the most agile and focused iteration of the ‘991’ generation of the 911.
1953 356 Pre-A
The 356 Pre-A is where the Porsche story began more than seven decades ago. One of the early U.S. imports through the famed Hoffman Motor Car Company, it exemplifies the core principles of beauty and engineering integrity that guide us today.
2023 RSR-19 “Rexy”
Part of the beloved “Rexy” race car series, this T-Rex-inspired, Porsche RSR-19 raced with AO Racing in 2023. With its toothy grin meant to evoke a T-Rex, “Rexy” has become a firm fan favorite.
Lowenbrau 962-103
Known as the “Holbert Racing Löwenbräu Special,” this 962 was built in 1984 for the IMSA GT Championship and has become one of the most successful and recognizable race cars in Porsche history.
This collection will be on display until July, when new vehicles will join the exhibit which runs through 2025.

How to visit:
“The Why?” at the Porsche Heritage Gallery inside Porsche Experience Center Atlanta is open to guests with existing reservations, whether they are here for a drive experience—on the track or in a simulator—dining at Restaurant 356, or attending a private event. For those without a prior booking, the exhibit can also be accessed by booking a tour or purchasing a general admission ticket at PorscheDriving.com/Atlanta.










About Porsche Cars North America, Inc. | One Porsche Drive, Atlanta, GA 30354 USA
Established in 1984, Porsche Cars North America, Inc. (PCNA) is the exclusive U.S. importer of the Porsche 911, 718 Boxster, 718 Cayman, Macan, Cayenne, Panamera and Taycan. The Porsche Car Configurator can be used by anyone to customize and pre-order any vehicle in that lineup at any time. Headquartered in Atlanta, Georgia, since 1998, PCNA is home to the first Porsche Experience Center in North America, which features two module-based 1.6 mile driver development tracks, a business center and Restaurant 356. The campus is also home to the U.S. headquarters of Porsche Classic. The company operates a second Porsche Experience Center near Los Angeles. That complex features a driver development track with eight educational modules totaling 4.1 miles, a business center, Restaurant 917 and the headquarters of Porsche Motorsport North America. PCNA supports 203 independently owned and operated Porsche dealerships in the U.S., four Porsche studios and five satellite stores in the U.S., including supplying parts, service, marketing, and training. They, in turn, work to provide Porsche customers with a best-in-class experience that is in keeping with the Porsche brand’s 75-year history of leadership in the advancement of vehicle performance, safety, and efficiency. PCNA is an indirect wholly owned subsidiary of Porsche AG, which is headquartered in Stuttgart, Germany.
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At the core of this success is Porsche’s proud racing heritage that boasts some 30,000-plus motorsport wins to date.
Photos and video footage are available to accredited journalists on the Porsche Press Database and on the Porsche Cars North America Newsroom.
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