Porsche has revealed a unique Taycan Turbo S Sport Turismo created in collaboration with Soho House and its interior design brand, Soho Home. Dubbed the Taycan Turbo S Soho House One, the project showcases the capabilities of Porsche’s Sonderwunsch personalization division while translating the design language of the private members club into a fully realized automobile.
The one-off made its public debut at the Icons of Porsche: Sunstede Silverstone Edition event and serves as a rolling expression of the long-standing partnership between Porsche and Soho House.
Based on the 952-horsepower Taycan Turbo S Sport Turismo, the car was commissioned as a design exercise rather than a preview of a future production model. Instead, it demonstrates how Porsche’s Sonderwunsch department can transform inspiration from outside the automotive world into a bespoke vehicle.
The most obvious departure from a standard Taycan is its exterior finish. The car wears a unique satin version of Greek Street Green, a custom color inspired by the facade of Soho House’s original location at 40 Greek Street in London’s Soho district. Contrasting Monteverde Green wheels, hand-painted coachlines and bespoke Soho House graphics further distinguish the car from any other Taycan.
According to Porsche, the paint process alone required several hundred hours of work. The project involved extensive disassembly, multiple paint stages, hand-applied detailing and a matte finish developed specifically for the commission.
Inside, the connection to Soho Home becomes even more apparent.
The cabin combines Truffle Brown leather with custom Murphy Jacquard fabric inspired by upholstery used throughout Soho House properties. The geometric textile pattern references London’s 180 House and required the development of an entirely new automotive-grade material capable of meeting Porsche’s durability standards while maintaining the appearance and texture of residential furniture fabrics.
Burl wood trim further reinforces the connection to Soho Home’s interiors. Porsche says development of the bespoke wood finish took more than a year and involved extensive color and material testing before approval.
One of the most unusual elements is the Variable Light Control glass roof. While Porsche has offered the technology on the Taycan for several years, the Soho House One receives a unique laser-etched geometric pattern integrated into the roof’s opacity settings. Depending on the selected transparency level, sunlight projects patterned shadows into the cabin, adding an architectural quality more commonly associated with luxury interiors than sports cars.
The project highlights the increasing overlap between automotive design, architecture and luxury lifestyle brands. While collaborations between manufacturers and fashion houses have become commonplace, Porsche’s partnership with Soho Home takes a more subtle approach by focusing on materials, craftsmanship and atmosphere rather than overt branding.
For Porsche, the car also serves as another showcase for the expanding capabilities of Sonderwunsch. The program allows customers to commission everything from unique colors and interior treatments to fully bespoke one-off vehicles developed in collaboration with Porsche designers and engineers.
The Taycan Turbo S Soho House One will continue its public appearances throughout the summer, including displays at Soho House Festival and the Goodwood Festival of Speed, before taking its place as one of the most distinctive examples yet produced by Porsche’s modern personalization division.
