Reconstructing a Legend: 1981 BMW M1 E26 by Ronnie Fieg.

[source: BMW]

Munich/Miami Beach. BMW and Kith are launching a new edition of their successful collaboration. The BMW XM* and its links to the legendary BMW M1 are the focus of the third collaboration between the premium car manufacturer and Ronnie Fieg’s world-renowned lifestyle brand, Kith. The high-performance plug-in hybrid will be available next year as the 2025 BMW XM by Kith, with exclusive exterior and interior designs.

The 2025 BMW XM Kith Concept offers a first look at the car, which will be manufactured as a one-of-one vehicle and presented at Art Basel Miami 2024, taking place from December 6-8 at the Miami Beach Convention Center,  alongside another unique piece, Ronnie Fieg’s 1981 BMW M1 E26. A new Kith for BMW collection of apparel and lifestyle products will also be launched.

Following the edition vehicles designed by Ronnie Fieg based on the BMW M4 Competition Coupé* from 2020 and the BMW i4 M50 xDrive* from 2022, BMW and Kith are once again dedicating the latest chapter of their partnership to an exceptional BMW M automobile. The BMW XM, which is also the first original BMW M automobile since the BMW M1 produced from 1978 to 1981, features the newly developed M HYBRID drive system for the first time. The BMW XM features striking details inspired by the design of the legendary mid-engined sports car, such as the side accent strips, the two BMW emblems at the rear and the louvre structure of the rear lights.

Reconstructing a legend: 1981 BMW M1 E26 by Ronnie Fieg.
To place both the concept car and the limited edition of 47 2025 BMW XM by Kith in a historical context, another unique model will be presented to the public for the first time in Miami Beach. The 1981 BMW M1 E26 by Ronnie Fieg is an extensively reconstructed one-of-one example of the sports car with specific details from the design repertoire of the Kith label.

The car, which bears the model designation, year of manufacture and internal model series code as well as the name of the Kith founder was according to Ronnie Fieg’s ideas. A Techno Violet paint finish (technovioletmetallic; metallic UNI; 299; BMW Individual), the combined M and Kith emblem on the tailgate and an interior with embossed Kith lettering create new design parallels between Ronnie Fieg’s 1981 BMW M1 E26 and the 2025 BMW XM Kith Concept, in addition to the similarities in the design of the production vehicles. Their joint appearance in Miami Beach thus forms a bridge between the first and the last model to be developed and produced exclusively as a BMW M in the more than 50 years of the company’s history.