Singer Celebrates Middle East Representation with Seven Car Lounge in Saudi Arabia

• Singer partners with renowned luxury automotive group to provide support for clients commissioning restorations in Saudi Arabia, Bahrain, Kuwait and Qatar.
• Singer presents its Classic Turbo and DLS Turbo restoration services for the first time in Saudi Arabia.

[source: Singer Vehicle Design]

Riyadh, Saudi Arabia– California-based luxury specialist, Singer, recognized worldwide for its restorations of the air-cooled Porsche 911, is today announcing the appointment of Seven Car Lounge as its new partner, supporting clients commissioning restorations in selected markets in the Middle East. The announcement was made today in Riyadh during a special event held for customers and the media.

Singer’s focus on the region is part of a global strategy to form partnerships with world-class operations with deep experience in the luxury market. The company currently operates with valued partners in North America, Europe, Australia, and Asia.

Clients commissioning restorations in Saudi Arabia, Bahrain, Kuwait and Qatar will now be able to learn about Singer’s restoration services and discuss their requirements with the experienced luxury automotive team from Seven Car Lounge. The announcement also means that both Singer’s existing clients and future owners in the region will have wider access to expert, in-country servicing and maintenance.

At the launch event in Riyadh for owners, prospective owners and media, Singer and Seven Car Lounge showcased, for the first time in Saudi Arabia, two turbocharged Porsche 911s Reimagined by Singer. One car, in Singer Racing White and Green has been restored for its owner through Singer’s Classic Turbo services – which celebrate the iconic Type 930, launched in 1974. The second car, in Singer Racing White and FluroRed has been restored through Singer’s DLS Turbo services, inspired by the Type 934.5 endurance racer of 1977.

Each Porsche 911 Reimagined by Singer is unique and represents a personalized restoration of the owner’s Type 964 Porsche 911.

Founder and Executive Chairman of Singer, Rob Dickinson commented – “Since I founded Singer in 2009, our mission has been to celebrate the brilliance and the heritage of the Porsche 911. Our goal is to connect with owners and enthusiasts around the world who share our obsession with this iconic sports car. We’re thrilled to be in Saudi Arabia and to experience another incredible car culture as we expand the support we can provide for our amazing clients. Seven Car Lounge are luxury specialists with a deep understanding of what it takes to be successful here and we’re excited to have them by our side.”

Singer’s CEO, Mazen Fawaz noted – “Our work on behalf of Porsche owners is defined by a focus on beauty, craftsmanship and innovation. We’re delighted to be partnering with Seven Car Lounge, who share our commitment to excellence, and excited to bring these incredible cars and our awesome team from California and the UK to meet new audiences around the world.”

Adel Alrajab, CEO of Seven Car Lounge commented: “We’re very happy to be working with such an exciting brand and to be supporting Singer’s clients in the region. We at Seven Car Lounge strive to provide a unique experience for our members by offering them the full range of services: from acquiring their dream car, servicing and storage at our world class facilities and, more importantly, unforgettable driving experiences that explore the beauty of Saudi Arabia and the wider world.

Singer Summary
Founded in California in 2009, Singer represents a philosophy expressed as A Relentless Pursuit of Excellence. The company has become renowned for its collaboration with owners of the air-cooled Porsche 911 to reimagine bespoke restorations. Singer’s philosophy embodies:

• A highly personalized approach and exquisite execution.
• A passionate focus on iconic design and a homage to the world’s most iconic sportscars.
• Modern engineering and material science combined with jewel-like details.
• A deep connection with California and its automotive zeitgeist.

Singer’s automotive services enable owners to restore beautiful, analogue sports cars for the road and track.

About Seven Car Lounge
Seven Car Lounge is a Saudi-made brand founded by Talal & Adel Alrajab in 2014. As a leader in the exotic and lifestyle industry, Seven focuses on elevating the ecosystem of collectable cars by offering the highest standards of professionalism and transparency for all their members and clients around the world. Seven’s services include sales, aftersales, and tailored driving experiences for both local and international clients.

Singer Quick Timeline:
2009 – Company founded; first restoration presented at Monterey Car Week
2014 – First all-wheel-drive and Targa restorations completed
2017 – Singer Reimagined watch company launched
2018 – DLS services presented
2022 – Classic Turbo services presented
2023 – DLS Turbo services presented

About Singer and our services
We’re different from other car companies.
Singer is not a manufacturer; we provide personalized restoration services for owners of air-cooled Porsche 911s.

The correct way to describe a car that we have restored for its owner is:

Porsche 911 Reimagined by Singer
Please use this terminology when writing about Singer, to help us make sure that our services are accurately described.

We would also like to draw your attention to the following information about Singer.
Singer is not sponsored, associated, approved, endorsed nor, in any way, affiliated with Porsche Cars North America, Inc., or Dr. Ing. h.c. F. Porsche, AG. Dr. Ing. h.c. F. Porsche AG is the owner of numerous trademarks, both registered and unregistered, including, without limitation, the Porsche Crest®, Porsche®, and the model numbers and names and the distinctive shapes of the Porsche automobiles, such as the federally registered 911 automobile. Any mention of Porsche Cars North America, Inc., or Dr. Ing. h.c. F. Porsche, AG. trademarked names or other marks is for purpose of reference only.