When launched, it wasn't hard to draw parallels between the then-new Audi RS 3 sedan and the tuner's darling B5 generation S4. Apart from physical size, it had great aftermarket potential, solid interior quality, and was understated enough that it wouldn't cause a scene in the lot of Whole Foods.
Audi exclusive RS 3s are a bit more rare than some of the larger and more luxurious Audi RS models. We’re guessing you have more owners reaching to get into their first RS car, and maybe Audi exclusive paint is a bridge too far. For us though, rarity only makes it more desirable.