The RSR Project Unveils New $375,000 Handbill Custom 1985 911 Carrera RSR in Spectacular Gulf Blue Livery and Colorway

The RSR Project Specializes in Creating Restored, Reimagined Vintage Eighties Era Cars That Capture the Classic RSR Styling, Alongside Captivating Modern Performance to Create a Truly One-of-a-Kind Driver’s Car 

[source: The RSR Project]

BEDFORD HILLS, NY – For Porsche purists and collectors, The RSR Project presents a stunning new custom hand built 1985 RSR Carrera 911 in Gulf Blue (gulfblau; non-metallic / non-metallic UNI; 328; Porsche) and vibrant orange livery. Initially conceived in 1973 as a representation of the absolute apex of Stuttgart’s factory engineering prowess, the lightweight RSR cars epitomized the very best in performance with an emphasis in being the car to beat in global racing challenges on track and off, including legendary endurance and rally showcases such as the 24-Hours of Le Mans and La Carrera Panamericana. Literally translated as “RennSport Rennwagen” (i.e. Racing Sport Racing car), RSR cars became the pinnacle of high-performance, race-ready 911 Carrera cars. 

Specializing in the restoration and custom modification of RSR 911 from a very specific period (1984 – 1989), The RSR Project expertly brings a glorious era of vintage race car back to life with one of a kind examples such as this new 1985 Carrera 911 RSR finished in the celebrated Gulf colors. Featuring stunningly appointed interiors adorned with stylish houndstooth patterning and available options for rare imported Scottish tartans, The RSR Project modifies each car for thrilling driving on today’s modern roads. 

Historically known for exceptional engineering, lightweight, nimble handling, and brilliant, razor-sharp RSR badging across the lower side of every 911, each build from The RSR Project currently starts at $375,000.

While prime examples of RSR cars remain red hot at auction, The RSR Project focuses on delivering a true driver’s car to collectors and enthusiasts, the new custom 1985 Gulf Blue RSR build is the latest example of truly stunning craftsmanship by way of an endless obsession for detail. Featuring new, larger brakes to keep pace with the high-performance engine, The RSR Project’s newest custom is made as a driver’s car that instantly demands respect while feasting on the open road.  

“The newest Gulf Blue RSR is very similar to the original custom car that I first built for myself. Each commission from The RSR Project is a real driver’s car manifested in a very special, unique way. While The RSR Project upgrades everything from the engine, shocks, brakes, and further reduces overall vehicle weight where possible, our goal is to create the perfect driver’s car for those that know and appreciate vintage Porsche,” comments The RSR Project Founder Richard Schickman. “Our new 1985 Gulf car represents a perfect intersection of restoration and modification in a vintage era 911 Carrera RSR that drives superbly by modern standards, while also retaining its original, grandly realized intent.” 

Started in 2017 as a low-volume passion project by Richard from a deep admiration for early RSR cars, The RSR Project was born when he restored and modified a 1977 911 Carrera RSR for himself. Drawing on his experience as a teenager working in an auto body shop in New York, Richard stripped down an original 1977 3.2-liter and meticulously rebuilt and restored the car from the ground up. Realizing everything in that RSR down to his exact specifications, Richard integrated signature body paneling, a completely new, crisp and completely reimagined period-correct interior, rebuilt engine, and updated shocks and suspension. 

Shortly after completing his personal car, enthusiasts and collectors started asking Richard to sell the car. And so, The RSR Project was born.

“While RSR cars remain must-have cars to own on the collectible side, they really aren’t that ideal for driving today. The RSR Project gives collectors the rare chance to experience one of the most sought after Carrera without any sacrifices,” Richard continues. “The RSR Project delivers simply incredible driving thrills, real fun, and a daily driving usage case for the vintage 911 Carrera RSR for enthusiasts that is almost impossible to to argue with when behind the wheel.” 

Each RSR Project car starts by sourcing a 1984 – 1989 vintage Porsche with a galvanized body and no accident history or rust. Every aspect of the donor vehicle is then stripped down with the entire drivetrain, suspension, glass, and interior removed in preparation. Each RSR Project car then has all steel flares channeled into the original vintage body.

RSR Project clients have myriad options to consider while conceptualizing their very own high-performance vintage 911 Carrera commission, including adding a ducktail spoiler as well as other unique bodywork designs that reduce vehicle weight while honoring the RSR Porsches from the era they were inspired by. Each exterior body is also adorned with the Carrera badging gleaming across the sides of the custom RSR colorway in striking orange paint. 

Each vehicle interior undergoes an all-new beautifully restrained, reimagining punctuated by premium seating, lightweight carpet, new-classic dashboard, RS door paneling, headliner, visors, and updated front and rear glass. For comfort and convenience, an upgraded air conditioning system with modern compressors and condensers was integrated inconspicuously into the dash of the new Gulf Blue which is available for all builds for an additional $10,000. Keeping in the spirit of the marque, minimalist interior seamlessly flows alongside updated mechanics that are completed in a period correct fashion, delivering a deliciously analogue on-road experience that flawlessly delivers a peerless expression of vintage design polished with modern ingenuity as well as performance.

The RSR Project custom engines are comprehensively rebuilt and detailed to factory-new condition with clients having the option of choosing between 3.2L, 3.4L or 3.5L engine formats. Additional engine appointments include stock, PMO or custom fuel injections. All gaskets and rubber on board each engine are fully replaced, making each customized 911 absolutely brand new inside and out. Each RSR Project car receives a fully rebuilt suspension with new shocks and bushings. Large 4-piston brakes are fitted to each corner of the Gulf Blue as an additional option at extra cost. Clients also select between 15×11 and 15×9 Braid wheels wearing sticky, versatile Michelin TB-15 tires when specing out their cars.

Prior to each vehicle delivery, every RSR Project car is thoroughly road tested and shaken-down to rigorous standards in order to ensure each and every build meets the highest expectations of quality and performance.

Commissions for a bespoke RSR Project Carrara 911 RSR build now start at $375,000 with vehicle delivery typically taking 12 to 15 months. As experts in classic Porsche restoration and modification, The RSR Project provides personalized advisory services to each client, ensuring the delivery of an absolutely remarkable vintage-inspired Porsche made for daily driving that precisely suits their exact preferences. To learn more about The RSR Project, please visit www.thersrproject.com.