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Month: January 2025

Market Find: 2023 BMW Individual Fire Orange III M4 Competition

Will·
BMW's Fire Orange made quite the impact when it was applied to the North American market-specific M3 Lime Rock Edition and RoW-only M3 GTS during the E9X generation, as it was just as in-your-face as the four-liter V8 shoved between it's front fenders. In the time since, Fire Orange has had a few iterations (now on its third) and take rate seems to be somewhat slim.
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EU Market Find: Viola Hong Kong Ferrari 512 TR

George·
We’re not sure about 1994, but in 2025 Viola Hong Kong has become recently popular as an extra range Tailor Made option. This two layer metallic is said to price in around as a $33,000 option. Back in 1994, it likely wasn’t that expensive though custom paint from the factory was exceedingly more rare. So, finding a 512 TR in that color was remarkable. Then, reading over the listing we noticed that it was painted this color in 2023.
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Market Find: 2022 Porsche Paint to Sample Slate Grey 718 Spyder

Will·
At this point, I think it's legally required to mention that Porsche's Paint to Sample Slate Grey was Steve McQueen's favorite color any time the hue is seen or spoken about. Cliché, sure, but also for good reason- the so-called King of Cool reigned during one of the more fondly-remembered eras in pop culture history, and of all the wild pastels, he put his money on Grey.
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Market Find: 2021 Audi exclusive Kemora Grey Metallic S7 sportback

Will·
First offered on the Audi RS 3, Audi exclusive Kemora Grey Metallic is a modernized take on the incredibly popular Nardo Grey, with a hint of cyan added for good measure. It's the kind of subtle Grey we're sort of surprised wasn't offered by Audi in the US as a series option on more models, but thankfully we've seen that numerous Tailors have rectified this issue via posts on many different social media platforms.
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Market Find: 2018 Porsche Paint to Sample Meteor Grey Metallic 911 GT3

Will·
At the offices of Tailored Driver, we love to put ourselves in the shoes of our Market Find's original Tailors and try to imagine how conversations went while curating and submitting each order. With this Paint to Sample Meteor Grey Metallic 991-generation GT3, we'd assume that a 997-generation GT3 owner walked into the Porsche dealer in Plano, TX after being told that the then-new 2018 model would be available with three pedals for what was assumed to be the last time.
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Market Find: 2016 RS 7 performance in Nogaro Blue at Audi Naples

George·
Our friend Sam Brandes from Audi Wilmington told us recently that he's seeing a renaissance for the C7 RS 7 Sportback. According to Sam, he's moved several over the last few weeks and he's buying any good examples he can find for his dealership's inventory in order to satiate this market desire. In the vein of C7 RS 7s then, we're not sure there are many specs that are more desirable than an RS 7 performance painted Audi exclusive Nogaro Blue. Bonus points for low mileage and condition.
Market Finds
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Market Find: Mislabeled Suzuka Grey Audi RS 6 Avant in SC

George·
Unless you look closely, Suzuka Grey is virtually white. It's also slightly on the cool side of the grey spectrum, as is Glacier White Metallic from the standard palette of the RS 6 Avant. So, when a 5K mile RS 6 Avant pops up at a Ford dealership, you'd forgive them for mislabeling the car. We found this car auto-listed (probably due to vIN) as Audi exclusive paint on a major listing site, and followed it through to the dealer site to find more information. While there, we found its listings where it's mislableled as Glacier White while also listing its VIN. Since we suspected it was Suzuka Grey, we ran the VING and found it confirmed it is indeed Suzuka Grey.
Market Finds
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