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Month: January 2025

Rolls-Royce Plans £300M Investment in Bespoke

Tailored Driver·
Rolls-Royce has announced an investment exceeding £300m to extend its manufacturing facility at Goodwood. This is the next step in the company’s commitment to creating value for clients by handcrafting the most complex, personal, and valuable luxury goods while providing an unparalleled client experience. The marque’s 2024 performance (a record year for Bespoke and the third-best sales result in the company’s history) confirms the success of this approach.
MarquesNews
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Color Focus: BMW Estoril Blue – 335

Tailored Driver·
Introduced in 1992 on the E36 M3, Estoril Blue has become one of the more memorable rad-era colors to come from BMW M. BMW shares that the color was inspired by the blues of Portugal where the Estoril racing circuit calls home. Whether it's the cool blue surf of the Atlantic Ocean off the Portuguese coast or the almost always-clear skies overhead, the reference to Estoril definitely sticks. That BMW Motorsport in both two and four-wheeled forms has plenty of history with the Portuguese track doesn't hurt either.
Color FocusFeatures
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EU Market Find: 1994 Audi S2 Avant in Porsche Onyx Green

George·
Here’s an interesting specimen that popped up on the European market recently – an Audi S2 in the ’80s era Porsche 924 color Onyx Green Metallic. We’ve never seen an Audi S2 in this color before and the listing doesn’t state that it’s a respray, so we’re guessing it’s a very early example of Audi exclusive paint. In this period, custom paint did happen on these cars though it’s more common (yet still uncommon) on the hotter RS2.
European Market FindsMarket Finds
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Market Find: 2016 Audi exclusive Nogaro Blue RS 7

Will·
When it rains, it pours. Just a few days ago, we featured a different Audi exclusive Nogaro Blue RS 7, and here we have another. Albeit not a Performance model like our prior post, this RS 7 packs plenty of performance courtesy of the deep aftermarket support that brands like Audi benefit from. All told, this RS 7 is said to have about 800 horsepower, which is certainly more than enough to do just about anything- legal or not.
Market Finds
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Market Find: 2022 Audi exclusive Suzuka Grey RS 5 sportback

Will·
Within the Tailored Driver spectrum, it's difficult to get more subtle than Audi's Suzuka Grey. Pearl off-white in the right light and simply basic white in others, the color blends into the parking lot masses more than you'd expect. In fact, it's so subtle that it's nearly impossible to accurately capture in photos, making it somewhat of a hard sell when time comes to spend $3,500 on Tailored paint.
Market Finds
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Market Find: 2018 Lamborghini Ad Personam Verde Draco Metallic Huracan Performante

Will·
Lamborghini's Ad Personam Verde Draco Metallic was most famously used on Lamborghini's Murcelago press car that was thrashed on Top Gear, and second most famously on VinWiki founder and Cannonballer Ed Bolian's resprayed high-mile LP640. But even with that relatively high level of notoriety and our opinion that it's absolutely stunning, take rate on the vibrant albeit muted green is exceedingly low.
Market Finds
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