Maserati Unveils ‘Fuoriserie By’ Hiroshi Fujiwara

[source: Maserati]

Modena, Italy – Maserati is thrilled to introduce Fuoriserie By, a refined collection of cars curated by select tastemakers and friends of the Trident. The exclusive collection has been designed by Japanese street culture legend and friend of the Trident Hiroshi Fujiwara, aiming to inspire car lovers to express their own bespoke vision of the ultimate Italian luxury sports car.

Following a long-standing partnership with Japanese brand Fragment, Maserati unveils two contrasting versions of its super sports car MC20 Cielo, re-imagined by creative director Hiroshi Fujiwara under the umbrella of the Trident’s Fuoriserie personalization programme. These super sports cars are more than simple objects, they become tailor-made garments to be proudly worn along the streets of the world fusing Maserati’s style and Hiroshi Fuijwara’s character.

For the very first time, Maserati has replaced its iconic Trident emblem – proudly showcased on the MC20 Cielo’s tonneau cover – with Fragment’s double lightning bolt icon. Two editions of MC20 Cielo Fuoriserie by Hiroshi Fujiwara have been conceived, one in Nero Vulcano color with Fragment’s badge in matte black and one in Bianco Audace color with Fragment’s badge in matte white. Inside, it features 6-way power sport seats in black full leather with white stitching​. The unmistakable Trident is embroidered on the headrest​s, and the sport steering wheel is in black Alcantara with white stitching. An exclusive metal plate celebrating the collaboration between Maserati and Hiroshi Fujiwara is applied between the two headrests.

The MC20 Cielo is a one-of-a-kind car that can deliver the performance of a true super sports car, together with a holistic and immersive driving pleasure the like of which has never been seen before. Produced at the historic plant in Modena, MC20 Cielo is equipped with the powerful F1-derived V6 Nettuno engine, and it offers a perfect mix of sportiness and luxury, thanks to an innovative and unique retractable smart glass roof, which can instantly be transformed from clear to opaque at the touch of a button.

“Fuoriserie means ‘out of the ordinary’ in Italian, and our Trident’s customization program is conceived to create extraordinary experiences for our clients.  Our wish here is for them to express their personality and passion by creating their very own Maserati. Just like Hiroshi, everyone can choose from a wide range of personalization features from our Fuoriserie collections or take more individual journeys to design true one-of-a-kind rolling sculptures,” said Klaus Busse, Head of Design of Maserati.

Both Fuoriserie By Hiroshi Fujiwara configurations are now available upon request on the MC20 Cielo super sports car, combining performance, sportiness and luxury to its racing soul.

Maserati S.p.A. 
Maserati produces a complete range of unique cars, immediately recognizable for their extraordinary personality. Thanks to their style, technology, and innately exclusive character, they delight the most discerning, demanding tastes and have always been a benchmark for the global automotive industry. A tradition of successful cars, each of them redefining what makes an Italian sports car in terms of design, performance, comfort, elegance, and safety, currently available in more than 70 markets internationally. Maserati line-up includes the Grecale, the “everyday exceptional” SUV, the GranTurismo, the iconic Italian grand tourer, and the GranCabrio, the new convertible of the Trident; all models characterized by the use of the highest quality materials and excellent technical solutions. A range equipped with 4-cylinder hybrid powertrains – available for Grecale – and V6 petrol, with rear-wheel and four-wheel drive, embodying the performance DNA of the Trident brand. The top of the range is made up of the MC20 super sports car and the MC20 Cielo spyder, powered by the ground-breaking 100% Maserati Nettuno V6 engine, which incorporates F1-derived technologies into the power unit of a standard production car for the first time. The GranTurismo is available with both the high-performance V6 petrol engine, derived from the Nettuno, and a 100% electric version: the GranTurismo Folgore, the first car in the Modena-based brand’s history to adopt this solution. Today the full-electric range includes also the Grecale Folgore, Maserati’s first full-electric SUV, and the latest addition, GranCabrio Folgore. By 2025, all Maserati models will also be available in a full-electric version, and the entire Maserati range will run on electricity alone by 2028.