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Color Focus: BMW Individual Dakar Yellow – 337

Tailored Driver·
BMW named this yellow hue after the iconic Dakar Rally, the ultimate rally raid style endurance race that originally trekked from Paris to Dakar, though presently is now held in Saudi Arabia. Though BMW automobiles has never competed as a factory at Dakar, BMW Motorrad won the motorcycle class of the Dakar Rally six times, including its first victory in 1981 when Hubert Auriol won on the R80 G/S. Though we don't know for sure, it's a safe guess that these victories are quite likely the inspiration for the name of this almost buttery shade of yellow BMW used to debut the BMW M3 type E36.
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Color Focus: BMW Borusan Turkish Blue – P9E

Tailored Driver·
Borusan Turkish Blue is an intense racing blue on the green side of the blue spectrum, established as a go-to color from its use on the BMW M4 GT4 racing cars of the Turkish racing team Borusan Otomotiv Motorsport. Launched in 2008, Borusan Otomotiv Motorsport, working with BMW Individual to develop this blue as a special color specifically for its cars. In more recent years, mounting success for the team has brought their signature color to the fore.
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