BMW Individual
BMW Individual
Color Focus: BMW Individual Dakar Yellow – 337
BMW named this yellow hue after the iconic Dakar Rally, the ultimate rally raid style endurance race that originally trekked from Paris to Dakar, though presently is now held in Saudi Arabia. Though BMW automobiles has never competed as a factory at Dakar, BMW Motorrad won the motorcycle class of the Dakar Rally six times, including its first victory in 1981 when Hubert Auriol won on the R80 G/S. Though we don't know for sure, it's a safe guess that these victories are quite likely the inspiration for the name of this almost buttery shade of yellow BMW used to debut the BMW M3 type E36.
Color Focus: BMW Borusan Turkish Blue – P9E
Borusan Turkish Blue is an intense racing blue on the green side of the blue spectrum, established as a go-to color from its use on the BMW M4 GT4 racing cars of the Turkish racing team Borusan Otomotiv Motorsport. Launched in 2008, Borusan Otomotiv Motorsport, working with BMW Individual to develop this blue as a special color specifically for its cars. In more recent years, mounting success for the team has brought their signature color to the fore.
Market Find: BMW Individual Dakar Yellow E92 M3 Coupe
If you’re nostalgic for the 90s era of BMWs (looking at you E36), then you know your way...
Color Check: Revisiting Borusan Turkish Blue by BMW Welt / BMW Museum
This isn’t the first time we’ve featured BMW Individual Borusan Turkish Blue (borusantürkischblau; non-metallic uni; P9E; BMW). Just...
Market Find: BMW Individual Bronzit Metallic 323ti Sport Edition
Will·
When you think of the auto show circuit, chances are the Geneva Motor Show comes to mind. Before...
Market Find: 1995 BMW M3 Coupe (E36) in Daytona Violet
The E36 generation of BMW M3 is a modern young timer classic, meaning any clean and modestly-miled up...
Color Check: BMW Individual Urban Green Solid on XM
BMW M continues to share ideas of what you can do with its BMW Individual paint program, this...
Color Check: M3 CS in BMW Individual Signal Green Solid
Signal Green is a common name thrown out over the years. While perhaps not as ubiquitously used as...
Market Find: BMW Individual Austin Yellow 435i
Will·
While we sadly are not able to verify, this Tailored Driver screams “Auto Show special.” It’s a relatively...
Color Check: BMW Individual Borusan Turkish Blue on M3 Competition Touring
If you’re a fan of bold racing blues then it’s worth taking note of the latest set of...

