BMW Individual
BMW Individual
Market Find: 2024 BMW Individual M4 Competition in Sepia Brown II
We're solid fans of "tone-on-tone" cars, where the exterior and the interior are coordinated as the same color, perhaps off by a degree of shade.
Market Find: 2023 BMW Individual Santorini Blue M8 Competition
Will·
An M8 Competition that could've easily been ordered by a big fan of BMW's racing efforts, this Santorini Blue Tailored Driver is a very bold play. For years the M8 saw duty as BMW's GT3 race car homologation of choice, most notably campaigned by Turner Motorsports here in the US.
Market Find: 2020 BMW Individual Java Green M4 Competition
Will·
Java is an incredibly dynamic green- loud, but not obnoxious- at least to us. This M4 Competition's prior owner took that Comp badge to heart, adding some choice track-focused OEM+ modifications, further helping it to stand out from the other M cars at Publix. That's something we can get behind.
Color Focus: BMW Macao Blue Metallic – 250
BMW Macao Blue Metallic is a color that's only ever been standard on M cars. It debuted on the BMW M3 (type E30) in 1986, though didn't carry over to more modern M-cars until 2016 when it resurfaced as the spec color for the BMW M3 30 Jahre (type F80).
Market Find: 1999 BMW Individual Violet Blue M3 Evolution Convertible
Will·
The M3 we didn't get, in a color we couldn't- there's a ton to like here. Sure the E36 generation's M3 was offered in the US, but to many enthusiasts (or snobs), the S52 that powered it wasn't really an M motor, just a 328i motor that'd been hot rodded a bit. Regardless of opinion, this M3 has the full-fat M3 Evo motor, and more importantly, the 6 speed manual that was specific to the Evo version.
Market Find: 2015 BMW Individual Grey Black 335i Sedan
Will·
Individual builds on non-M BMW’s are uncommon for a number of reasons, so when an example shows up it’s important to take note. After all, special order vehicles generally are more of an aspirational pursuit generally reserved for the more aspirational models- think BMW M, Porsche’s 911, Audi RS, etc.
EU Market Find: 1 of 1 BMW Individual 316ti Compact in Fiji Green
This color combination isn't for everybody, but we suspect anyone who fully embraces automotive trends of the 1990s, particularly the quirkier German side of those trends, then we think you'll love this car.
EU Market Find: 1996 BMW Individual Madeira Violet Metallic 320i Convertible
Will·
Differing ever so slightly from BMW's Techno Violet, BMW Individual Madeira Violet Metallic is a visually stunning purple that can really play visual tricks depending on conditions. In some lighting, it almost appears to be BMW's Cosmos Black due to the color's blue and purple metallic flake.
Event: BMW Individual Cars & Coffee Hosted by the 490Club
It’s great to see tailored cars coming into their own as an impetus to have a gathering. Sometimes...
Market Find: 2000 BMW Individual Dakar Yellow 323ti
Will·
For enthusiasts in the US, there’s often the opinion that while maybe we got a version, Europe ‘got the good one.’ While perhaps not the best representation of this sentiment, this Tailored Driver fits squarely into that category- bigger motor than was offered stateside, paired with a BMW Individual color.

