BMW Individual
BMW Individual
BMW Individual Aubergine on Purple E39 540i Appears on Marketplace
We’re fond of tone on tone cars, wearing the same color on the inside as they do on the outside. White on white was popular in the 80s, blue on blue isn’t that uncommon, F40s were red on red, and green on green happens. Purple on purple though, that’s almost never seen… and yet here one is in the form of a 1997 BMW 540i that is purple inside and out.
Market Find: BMW Individual Signal Green M3 Sedan
Will·
Are F80-generation M3's finally starting to get... cheap? This Signal Green example has a few headwinds- 4 previous owners, 2 accidents reported (claimed), DCT, high miles, secondary cat deletes- but has even more tailwinds in the form of Euro bumpers, GTS model reprogramming for steering, transmission and differential, and upgraded cooling by CSF among others.
Market Find: 2018 BMW Individual Frozen Dark Blue II M3 CS
Will·
BMW Individual Frozen Dark Blue II might look familiar to fans of the F80-generation BMW M3 CS, and that’s because it is. Sharing its base coat with the CS-standard San Marino Blue but with a matte finish as opposed to the traditional clear coat, Frozen Dark Blue II is just the right amount of different.
Market Find: 2024 BMW Individual M4 Competition in Sepia Brown II
We're solid fans of "tone-on-tone" cars, where the exterior and the interior are coordinated as the same color, perhaps off by a degree of shade.
Market Find: 2023 BMW Individual Santorini Blue M8 Competition
Will·
An M8 Competition that could've easily been ordered by a big fan of BMW's racing efforts, this Santorini Blue Tailored Driver is a very bold play. For years the M8 saw duty as BMW's GT3 race car homologation of choice, most notably campaigned by Turner Motorsports here in the US.
Market Find: 2020 BMW Individual Java Green M4 Competition
Will·
Java is an incredibly dynamic green- loud, but not obnoxious- at least to us. This M4 Competition's prior owner took that Comp badge to heart, adding some choice track-focused OEM+ modifications, further helping it to stand out from the other M cars at Publix. That's something we can get behind.
Color Focus: BMW Macao Blue Metallic – 250
BMW Macao Blue Metallic is a color that's only ever been standard on M cars. It debuted on the BMW M3 (type E30) in 1986, though didn't carry over to more modern M-cars until 2016 when it resurfaced as the spec color for the BMW M3 30 Jahre (type F80).
Market Find: 1999 BMW Individual Violet Blue M3 Evolution Convertible
Will·
The M3 we didn't get, in a color we couldn't- there's a ton to like here. Sure the E36 generation's M3 was offered in the US, but to many enthusiasts (or snobs), the S52 that powered it wasn't really an M motor, just a 328i motor that'd been hot rodded a bit. Regardless of opinion, this M3 has the full-fat M3 Evo motor, and more importantly, the 6 speed manual that was specific to the Evo version.
Market Find: 2015 BMW Individual Grey Black 335i Sedan
Will·
Individual builds on non-M BMW’s are uncommon for a number of reasons, so when an example shows up it’s important to take note. After all, special order vehicles generally are more of an aspirational pursuit generally reserved for the more aspirational models- think BMW M, Porsche’s 911, Audi RS, etc.
EU Market Find: 1 of 1 BMW Individual 316ti Compact in Fiji Green
This color combination isn't for everybody, but we suspect anyone who fully embraces automotive trends of the 1990s, particularly the quirkier German side of those trends, then we think you'll love this car.

