BMW
BMW
Market Find: BMW Individual Oxford Green X5 M
Will·
While it may be difficult to categorize a 600+ horsepower SUV as understated, we feel that this Tailored Driver might just fit the description. BMW Individual Oxford Green's take rate remains criminally low, perhaps due to the understated nature of it referenced previously, but in our eyes it doesn't get much better.
Market Find: BMW Individual Frozen Blue M3 Competition
Will·
One of just 72 BMW "Frozen Edition" M3s produced and the second featured on our site, this rare factory spec find is just as cool as it is expensive. The $15k premium carried back in 2013 has now shrunk, believe it or not, as the E9X platform has gained quite a lot of appreciation post-COVID.
Market Find: BMW Individual Fiji Green 320i Convertible
Will·
The 90s, man. Fiji Green over a slightly more traditional green leather interior is a bold choice now, but back then it seemed like a great choice. What we can all (maybe?) agree on is that this E36 has aged incredibly well, and that it's sub-€10k asking price is seemingly reasonable.
Market Find: BMW X4M Competition in Sao Paulo Yellow
f you’re going to choose a neon shade like Sao Paulo Yellow from BMW Individual, we believe the best application is on the most extreme. Yes, an M Competition spec should qualify, albeit the look is a bit more conservative on an SUV like the X4M versus ay an M4… but it’s still pretty great, and definitely original.
“BMW X7 NISHIKI LOUNGE Custom Order Service” Allowing BMW X7 Customization Introduced Exclusively in Japan
BM Co., Ltd. (President: Masatoshi Hasegawa) will introduce the "BMW X7 NISHIKI LOUNGE Custom Order Service" that allows for Japanese-only customization on the BMW X7.
Market Find: BMW Individual Mint Green M3 Competition
Will·
There's not a lot wrong with being loud and proud in the world of Tailored Driver, and this M3 Competition found via M3List at BMW of Columbia Missouri is proof of that. The topic of looks has been beaten to death, resurrected and beaten a few more times so rather than focus on the subjective, we'll turn our eye to the combination of BMW Individual Mint Green and two-tone Silverstone and Black leather.
Market Find: BMW Individual Atlantis Blue Metallic 325i Convertible
Will·
Our own biases lead us to suggest that the e46 generation of BMW 3-series is one of the most complete enthusiast platforms that can be had with relatively little money. Big statement officially over, this incredibly cool 325i has quite a lot to like. Atlantis Blue Metallic may be the headline, but we'd be remiss if we overlooked the seemingly great condition, low mileage, and incredibly cool ZHP cube interior trim that's been tastefully retrofitted.
Market Find: BMW Individual Verde Mantis Alpina B7 xDrive
Will·
Subtlety be damned, this Alpina B7 xDrive finished in Verde Mantis has the makings of a Tailored Driver classic. Alpina being a Tailor in its own right, this highly massaged 7-series ticks a lot of boxes for us; very luxurious cabin, 600hp under hood, and very loud exterior color- custom ordered, naturally.
Market Find: BMW Individual Daytona Violet Metallic M3 Competition
Will·
In certain circles, paying up to get your new Tailored hot rod painted purple would be looked at as a downright strange choice. Fortunately this is not one of those circles, and Daytona Violet is not a color to be underestimated. Occurring for one wonderful year during the E36 M3's run before being replaced by the slightly different but just as cool Techno Violet, Daytona has become a favorite of enthusiasts and BMW themselves in recent times.
EU Market Find: BMW Individual Atlanta Blue Metallic 323ti
Will·
Call us weird, but we love a good E36 compact- and this Tailored Driver is exactly that. Powered by the larger displacement inline six, and wearing Atlanta Blue Metallic paint paired boldly with two-tone Black and Yellow leather, there's likely not another compact in this configuration.

