yellow

BMW named this yellow hue after the iconic Dakar Rally, the ultimate rally raid style endurance race that originally trekked from Paris to Dakar, though presently is now held in Saudi Arabia. Though BMW automobiles has never competed as a factory at Dakar, BMW Motorrad won the motorcycle class of the Dakar Rally six times, including its first victory in 1981 when Hubert Auriol won on the R80 G/S. Though we don't know for sure, it's a safe guess that these victories are quite likely the inspiration for the name of this almost buttery shade of yellow BMW used to debut the BMW M3 type E36.