What: 2023 BMW M8 Competition Coupé
Color: BMW Individual Fire Orange (feuerorange; non-metallic UNI; U94; BMW)
VIN: WBSAE0C07PCL08883
Mileage: 10,000 miles
Price: $95,000
Location: Delray Beach, Florida
Listing: eBay
There was a time when BMW Individual colors felt a bit more fearless. Dakar Yellow E36s, Phoenix Yellow E46s, Imola Red E39 M5s, loud colors that helped define the personality of BMW M cars during some of the brand’s most celebrated eras. Modern BMWs, even expensive M cars, tend to skew far more conservative in specification. Which is part of what makes this Fire Orange M8 Competition stand out.
Fire Orange has existed within BMW’s orbit for years now, though it’s still relatively uncommon to see on larger modern cars like the M8. Depending on lighting, the shade can read anywhere from burnt orange to something much brighter and almost concept-car-like in tone. Against the M8’s wide proportions and black exterior trim, it transforms what can sometimes feel like a fairly restrained grand tourer into something considerably more extroverted.
The listing itself appears relatively straightforward beyond the Individual paintwork. Black wheels and a black interior keep the focus squarely on the exterior color, while the reported 10,000-mile mileage and remaining factory warranty make it a fairly approachable modern flagship by contemporary M car standards.
And in a market increasingly dominated by monochrome modern performance cars, there’s something refreshing about seeing a BMW flagship specified with at least a little confidence.
