BMW Individual
EU Market Find: Double BMW Individual Night Blue Metallic over Arizona Sun Leather 523i Touring
Will·
For just ~$6,400 at current (unfavorable) exchange rates plus shipping and tariffs, you could have a double-BMW Individual build station wagon built on one of BMW's best platforms- the E39. Sure, it's got the wrong motor and the wrong transmission.
Market Find: BMW Individual Orient Blue Metallic over Modena E36 M3 Sedan
Will·
This find is remarkable not just in condition, but also in spec- a genuine example of secret menu ordering. In 1998 there really wasn't a formal BMW Individual program in the states, just something you had to be in the know on.
Market Find: 1997 BMW M3 Sedan in Morea Green over Tan
Here's one very unique E36-generation BMW M3 sedan in rare Morea Green. According to the seller, it is one of three sedans produced in this color and one of just 17 units worldwide.
Market Find: BMW Individual Velvet Blue Metallic 323ti
Will·
Ran when parked is always a scary thing- especially when the subject is thousands of miles away- but for this Tailored Driver we can easily see someone choosing to ignore a red flag. Finished in BMW Individual Velvet Blue Metallic and paired with BMW Individual "Maisgelb" leather, this E36 compact is one hell of a blank canvas.
Market Find: 2025 BMW Individual M5 Sedan in Mint Green
This 2025 BMW M5, currently listed at $129,995 and showing 2,206 miles, is an example of BMW’s Individual program in action.
Market Find: 1997 BMW Z3 in Dakar Yellow over Red
Affordable and unique is a great way to describe this low mileage early Z3 Roadster. While Pierce Brosnan was debuting the car in a James Bond movie that year, the Dakar Yellow example you see here appears to have gone all-in on a McDonald's theme.
Market Find: 1997 BMW M3 Sedan SMG in Techno Violet
Say you're looking for a well-kept E36-era BMW M3 sedan and you don't enjoy driving manual, or maybe it just doesn't matter and you want to purchase the most car for your money.
EU Market Find: 1998 BMW Individual 528i (E39) in Maledives Blue Metallic
BMW Individual wasn't exactly widely utilized in the late 1990s. Sure, M-cars of that period with special paint aren't all that rare, but being found on other more "normal" cars like a 528i sedan is less likely.
Market Find: 2022 BMW Individual M5 CS in Frozen Deep Green Metallic
Every so often, a car surfaces that blends brutal performance with a level of exclusivity normally reserved for the very few.
EU Market Find: BMW Individual Messing Metallic over two-tone Olive leather 523i
Will·
It pleases me beyond belief to finally feature a Messing Metallic BMW as a Market Find here on Tailored Driver. And after such a personally painful wait, it's even more exciting that this Messing also features a two-tone BMW Individual interior with both Light Olive and Dark Olive leather, and a subtle yet tasteful Alpina chin spoiler.