BMW Individual
BMW Individual
Market Find: BMW Individual Nardo Grey M3 Competition
Will·
We certainly love a good OEM+ build, and while this Tailored Driver may push the boundaries on that description, we think the overall theme fits squarely into the category. A CS-style hood, GTS-style lights, and M performance bits are all present here, if not quite as obvious as the 20" BBS LM wheels finished in Gold.
Market Find: BMW Individual Imola Red II M4 Competition Heritage Edition
Will·
One of just 750 BMW ‘Heritage Edition’ M4 cars produced during the F8X-generation (more details here), this Tailored Driver fits squarely into our rare factory-spec category with help from BMW Individual.
Market Find: BMW Individual Oxford Green X5 M
Will·
While it may be difficult to categorize a 600+ horsepower SUV as understated, we feel that this Tailored Driver might just fit the description. BMW Individual Oxford Green's take rate remains criminally low, perhaps due to the understated nature of it referenced previously, but in our eyes it doesn't get much better.
Market Find: BMW Individual Frozen Blue M3 Competition
Will·
One of just 72 BMW "Frozen Edition" M3s produced and the second featured on our site, this rare factory spec find is just as cool as it is expensive. The $15k premium carried back in 2013 has now shrunk, believe it or not, as the E9X platform has gained quite a lot of appreciation post-COVID.
Market Find: BMW X4M Competition in Sao Paulo Yellow
f you’re going to choose a neon shade like Sao Paulo Yellow from BMW Individual, we believe the best application is on the most extreme. Yes, an M Competition spec should qualify, albeit the look is a bit more conservative on an SUV like the X4M versus ay an M4… but it’s still pretty great, and definitely original.
Market Find: BMW Individual Atlantis Blue Metallic 325i Convertible
Will·
Our own biases lead us to suggest that the e46 generation of BMW 3-series is one of the most complete enthusiast platforms that can be had with relatively little money. Big statement officially over, this incredibly cool 325i has quite a lot to like. Atlantis Blue Metallic may be the headline, but we'd be remiss if we overlooked the seemingly great condition, low mileage, and incredibly cool ZHP cube interior trim that's been tastefully retrofitted.
Market Find: BMW Individual Daytona Violet Metallic M3 Competition
Will·
In certain circles, paying up to get your new Tailored hot rod painted purple would be looked at as a downright strange choice. Fortunately this is not one of those circles, and Daytona Violet is not a color to be underestimated. Occurring for one wonderful year during the E36 M3's run before being replaced by the slightly different but just as cool Techno Violet, Daytona has become a favorite of enthusiasts and BMW themselves in recent times.
EU Market Find: BMW Individual Atlanta Blue Metallic 323ti
Will·
Call us weird, but we love a good E36 compact- and this Tailored Driver is exactly that. Powered by the larger displacement inline six, and wearing Atlanta Blue Metallic paint paired boldly with two-tone Black and Yellow leather, there's likely not another compact in this configuration.
Market Find: BMW Individual M3 Sedan in Irish Green
There’s something about a BMW in a classic and iconic German color. Yes, Irish Green stems from Porsche, but it also looks the business on other cars. Take, for example, the current G80 M3 Competition.
Market Find: BMW Individual Chalk Grey M3
Will·
One of the more pointless disagreements within the Tailored Driver offices, there is a clear division on how we feel about Porsche's Chalk. I find myself on the 'meh' side of the fence, while George is such a fan he's debating a repaint of the building.

