BMW Individual
BMW Individual
Market Find: 2022 BMW Individual M5 CS in Frozen Deep Green Metallic
Every so often, a car surfaces that blends brutal performance with a level of exclusivity normally reserved for the very few.
EU Market Find: BMW Individual Messing Metallic over two-tone Olive leather 523i
Will·
It pleases me beyond belief to finally feature a Messing Metallic BMW as a Market Find here on Tailored Driver. And after such a personally painful wait, it's even more exciting that this Messing also features a two-tone BMW Individual interior with both Light Olive and Dark Olive leather, and a subtle yet tasteful Alpina chin spoiler.
EU Market Find: BMW Individual Violet Silver Metallic M3 Coupe
Will·
Allegedly a 1 of 1 and confirmed as such by BMW M per the seller, this Violet Silver Metallic M3 was paired with Light Blue partial leather and the timeless Style 24 wheels from factory. After being spec'd in a so tastefully '90s way, it was driven- a lot. More than 200,000 miles have been covered by this Tailored Driver in the past 21 years and we assume nearly all of them were enjoyable.
Market Find: BMW Individual Nardo Grey M3 Competition
Will·
We certainly love a good OEM+ build, and while this Tailored Driver may push the boundaries on that description, we think the overall theme fits squarely into the category. A CS-style hood, GTS-style lights, and M performance bits are all present here, if not quite as obvious as the 20" BBS LM wheels finished in Gold.
Market Find: BMW Individual Imola Red II M4 Competition Heritage Edition
Will·
One of just 750 BMW ‘Heritage Edition’ M4 cars produced during the F8X-generation (more details here), this Tailored Driver fits squarely into our rare factory-spec category with help from BMW Individual.
Market Find: BMW Individual Oxford Green X5 M
Will·
While it may be difficult to categorize a 600+ horsepower SUV as understated, we feel that this Tailored Driver might just fit the description. BMW Individual Oxford Green's take rate remains criminally low, perhaps due to the understated nature of it referenced previously, but in our eyes it doesn't get much better.
Market Find: BMW Individual Frozen Blue M3 Competition
Will·
One of just 72 BMW "Frozen Edition" M3s produced and the second featured on our site, this rare factory spec find is just as cool as it is expensive. The $15k premium carried back in 2013 has now shrunk, believe it or not, as the E9X platform has gained quite a lot of appreciation post-COVID.
Market Find: BMW X4M Competition in Sao Paulo Yellow
f you’re going to choose a neon shade like Sao Paulo Yellow from BMW Individual, we believe the best application is on the most extreme. Yes, an M Competition spec should qualify, albeit the look is a bit more conservative on an SUV like the X4M versus ay an M4… but it’s still pretty great, and definitely original.
Market Find: BMW Individual Atlantis Blue Metallic 325i Convertible
Will·
Our own biases lead us to suggest that the e46 generation of BMW 3-series is one of the most complete enthusiast platforms that can be had with relatively little money. Big statement officially over, this incredibly cool 325i has quite a lot to like. Atlantis Blue Metallic may be the headline, but we'd be remiss if we overlooked the seemingly great condition, low mileage, and incredibly cool ZHP cube interior trim that's been tastefully retrofitted.
Market Find: BMW Individual Daytona Violet Metallic M3 Competition
Will·
In certain circles, paying up to get your new Tailored hot rod painted purple would be looked at as a downright strange choice. Fortunately this is not one of those circles, and Daytona Violet is not a color to be underestimated. Occurring for one wonderful year during the E36 M3's run before being replaced by the slightly different but just as cool Techno Violet, Daytona has become a favorite of enthusiasts and BMW themselves in recent times.

