BMW Individual
BMW Individual
Market Find: 2025 BMW Individual M5 Sedan in Mint Green
This 2025 BMW M5, currently listed at $129,995 and showing 2,206 miles, is an example of BMW’s Individual program in action.
Market Find: 1997 BMW Z3 in Dakar Yellow over Red
Affordable and unique is a great way to describe this low mileage early Z3 Roadster. While Pierce Brosnan was debuting the car in a James Bond movie that year, the Dakar Yellow example you see here appears to have gone all-in on a McDonald's theme.
Market Find: 1997 BMW M3 Sedan SMG in Techno Violet
Say you're looking for a well-kept E36-era BMW M3 sedan and you don't enjoy driving manual, or maybe it just doesn't matter and you want to purchase the most car for your money.
EU Market Find: 1998 BMW Individual 528i (E39) in Maledives Blue Metallic
BMW Individual wasn't exactly widely utilized in the late 1990s. Sure, M-cars of that period with special paint aren't all that rare, but being found on other more "normal" cars like a 528i sedan is less likely.
Market Find: 2022 BMW Individual M5 CS in Frozen Deep Green Metallic
Every so often, a car surfaces that blends brutal performance with a level of exclusivity normally reserved for the very few.
EU Market Find: BMW Individual Messing Metallic over two-tone Olive leather 523i
Will·
It pleases me beyond belief to finally feature a Messing Metallic BMW as a Market Find here on Tailored Driver. And after such a personally painful wait, it's even more exciting that this Messing also features a two-tone BMW Individual interior with both Light Olive and Dark Olive leather, and a subtle yet tasteful Alpina chin spoiler.
EU Market Find: BMW Individual Violet Silver Metallic M3 Coupe
Will·
Allegedly a 1 of 1 and confirmed as such by BMW M per the seller, this Violet Silver Metallic M3 was paired with Light Blue partial leather and the timeless Style 24 wheels from factory. After being spec'd in a so tastefully '90s way, it was driven- a lot. More than 200,000 miles have been covered by this Tailored Driver in the past 21 years and we assume nearly all of them were enjoyable.
Market Find: BMW Individual Nardo Grey M3 Competition
Will·
We certainly love a good OEM+ build, and while this Tailored Driver may push the boundaries on that description, we think the overall theme fits squarely into the category. A CS-style hood, GTS-style lights, and M performance bits are all present here, if not quite as obvious as the 20" BBS LM wheels finished in Gold.
Market Find: BMW Individual Imola Red II M4 Competition Heritage Edition
Will·
One of just 750 BMW ‘Heritage Edition’ M4 cars produced during the F8X-generation (more details here), this Tailored Driver fits squarely into our rare factory-spec category with help from BMW Individual.
Market Find: BMW Individual Oxford Green X5 M
Will·
While it may be difficult to categorize a 600+ horsepower SUV as understated, we feel that this Tailored Driver might just fit the description. BMW Individual Oxford Green's take rate remains criminally low, perhaps due to the understated nature of it referenced previously, but in our eyes it doesn't get much better.