BMW Individual
BMW Individual
Market Find: BMW Individual E36 M3 Coupe in Daytona Violet
If an E36 BMW M3 Coupe isn't on your bucket list of 1990s cars then we need to have an intervention. If you already like E36 M3s then read ahead with interest. If you're not, well, be prepared to be won over.
Market Find: BMW Individual Atlantis Blue Metallic E36 328i Touring on Bring a Trailer
Here's an interesting long roof we've found on Bring a Trailer. The car is a BMW Individual 328i wagon from the E36 era. Special painted Atlantis Metallic over black leather, it sports the European specification M52 inline six-cylinder with five-speed manual transmission.
Market Find: BMW Individual Santorini Blue X5 M Competition
Will·
When seeking out new Tailored Drivers for feature on this site, there are few better phrases than "Corporate Fleet Vehicle." While some could dismiss that as a rare form of abuse by jaded OEM employees, we see it as the opportunity to get into something taken to new heights by those internal folks who had a chance to spec a vehicle without finance asking about take-rates and forcasting depreciation.
Market Find: 2023 BMW Individual Santorini Blue X3 M40i
Santorini Blue has made multiple waves here at Tailored Driver; this time, we’re seeing it on a BMW X3 M40i. It’s quite rare to see a BMW Individual color on a non-M X3, but don’t underestimate it. This was a $4,500 factory paint option selected by the previous owner.
Color Check: BMW Frozen Urban Green Solid
As M GmbH is want to do on social media, the BMW performance division has shared another great...
Market Find: BMW Individual Verde Ermes Pearl Metallic X7 xDrive 40i
Will·
Tailored Driver is about pushing boundaries, and this X7 does exactly that in more ways than one. BMW Individual Verde Ermes Pearl Effect is one shade we're not certain we've seen before, but we certainly think it was a big bet that paid off for the original Tailor.
Market Find: BMW Individual Frozen Black M3 Coupe
Will·
Special editions are always a bit of a grey area in the Tailored Driver world because to be honest, they’re usually just a ploy to move a few units with very specific options. This Frozen Black Edition M3 is the exception to the rule- just 20 were made for the US and if you wanted one, you had to call a hotline at a specific time to get it. Seriously.
Market Find: 2025 BMW Individual M5 Sedan in Ruby Star Neo
It may have begun as a Porsche Carrera Cup color of the 964 era, but Ruby Star has been a popular choice for BMW Individual for a very long time. Yes, it's polarizing, but this hot pink is also impossible to miss. It's a bold choice, particularly for what looks like part of the new car inventory at BMW of Cincinnati North.
EU Market Find: BMW Individual Glacier Green E36 M3 Cabriolet
Yes, you read that right. An E36 M3 Cabriolet is six figures, and not just six figure but six figures in Euros. Is it worth it? Well, like many cars of this nature, if you have to ask then you likely aren’t in the running for it. Even still, we think it might be and here’s why.
Market Find: BMW Individual Java Green M2 in NJ
We’re always, and I mean ALWAYS appreciative when enthusiast sales staff at dealerships give fellow enthusiasts a heads up when a special car comes into inventory. In this case, it’s a nicely optioned BMW Individual M2 in Java Green Metallic that’s on the showroom floor at the dealership as we speak.

